PowerPoint (PP) offers some incredible visual tools and animation is one of them. When done well, presentation animations add to the overall value of your message and encourage audience engagement. There’s no doubt that they can be a powerful tool in your PP presentation.

Unfortunately, many presenters ask themselves what they’re technically capable of doing in PP and include as many effects as possible. This can seriously detract from the overall quality of a presentation and can leave your audience with a negative impression. Here’s what you need to know to decide if PowerPoint animation is truly a must for your presentation.


Do Presentation Animations Really Fit Your Needs?

If you’re considering using animation in PowerPoint to enhance your presentation, you’ll need to evaluate how well it complements your overall message. After all, making sure that your audience is truly understanding your presentation is your top priority. Focus on using tools as a presenter and within PP that will help your audience better connect with your presentation.

Motion animations can enhance your audience’s comprehension of your core message. If your presentation includes highly technical information, you can break up text and data with eye-catching animations. Animations can also help engage audiences who are facing presentation fatigue at a conference or long business meeting.

Using animations to direct your audience’s eye can also be powerful. As you design your presentation, think about the most important points that you want your audience to focus. Animations can easily be used to draw highlight these key points and terms. This is especially true if your audience is new to your topic. An experienced audience that understands the terms and topics you’re covering is less likely to need extra help knowing where to focus.

It’s also essential to think about how your audience needs to use the information that you present. If you’re using animations to piece together a picture as though it were a puzzle, consider whether this is really helpful. Your audience is likely to want to see the whole picture, not just portions of it. Remember that static images can be incredibly powerful too so long as they are well designed and fit the overall aesthetic of your presentation.

animation, Why You Should Use Animation in PowerPoint Presentations

Keeping It Simple Matters

As you consider presentation animations, bear in mind that keeping things simple is often the best strategy. Audiences value clear, concise information that they can remember long after they’ve left your presentation. In many situations, using tons of animation in PP tends to distract the audience and undermine your message. Ask yourself if there’s a compelling reason that simple, straightforward text and images aren’t enough to keep your audience engaged.

Of course, animations don’t always detract from a PowerPoint presentation. If your presentation would benefit from animations, be sure that they are used consistently. Avoid mixing different animation types just because you can. Simple, aesthetically pleasing fade transitions are great for an array of presentations because they catch the viewer’s eye without distracting from slide content.

Remember that your delivery as a presenter is just as important, if not more important, than what’s happening on the screen. Animations should be used to help enhance what you’re saying, not to fill in for times when you should be engaged with your audience. Crafting a strong, focused verbal presentation is essential no matter the topic you’re covering.

Why Professionally Designed PowerPoint Animations Matter

You’re getting ready for a major presentation, and you’ve decided that PowerPoint animation can enhance your message. Now is the time to think about how you can truly use animations to complement your presentation. PowerPoint’s range of animations and motion paths can often tempt you to overuse every tool.

However, it’s generally best to opt for professionally designed PowerPoint animations. Aesthetics can make or break your presentation, and there’s nothing worse than losing an audience’s attention because you used animations poorly. PP professionals understand what types of animations are most powerful and can design motion effects that add to the value of your presentation.

When professional designers approach PP animation, they don’t ask what am I capable of doing technically? Instead, they ask what will complement the aesthetic of this presentation? Once designers have determined what type of animation would best enhance the presentation, they go about deciding how they’ll tackle the technical challenges.

animation, Why You Should Use Animation in PowerPoint Presentations


There’s an old saying in the design world form should follow function. When applied to PowerPoint, it means that animations should always complement the overall vision of a presentation. At Synapsis Creative, we’re PowerPoint professionals who understand the value of well-crafted motion animations. We can create animations that enhance audience comprehension andhttps://synapsiscreative.com/the-info/powerpoint-has-gone-rogue-part-2-animation-design increase the potency of your presentation. If your PowerPoint presentation demands motion animation, we’re here to help.

We have created a set of FREE animated intro slides for your presentation.


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Want to learn more about how to stretch the creative limits of PowerPoint?

Subscribe today and receive the latest in blog content, design templates, and much more – all made in PowerPoint.

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