TheASX companies always spend lots of money creating striking websites but neglect their downloadable PDFs and Presentations. Their websites often feature downloadable ASX/NSX reporting documents such as shareholder presentations and quarterly reports. However, the poor design of the documents make the company look unprofessional.
It’s been a long time since marketers have simply given people facts about products. In many cases, customers don’t just purchase a product or service – they buy in to a brand. A lot of the marketing budget is spent promoting a brand perception to customers and potential customers.
So why is marketing your product to consumers any different to marketing to shareholders?
There are several things you might want to say about your company to investors and potential investors. The quality of the appearance of the document affects what an audience thinks about the content. Here are two ways to subtly show quality through the design of your documents.
- High quality company – all our company’s output is high quality. Highlight the fact that nothing in your business is just thrown together and show your team’s high standard.
- Promote the fact that your team are specialised professionals. We don’t have the CEOs or EAs/PAs doing graphic design in PowerPoint, but instead they spend time working for the company in the capacity that they are experts in.
We all know that a good annual report can affect your share price but it’s not just the general look of the document and the document’s content that is important. A well-designed document can strengthen the message of good news. It can lessen the impact of bad news. You can design your visual communication to make your audience focus on the message that you want them too.
Don’t sell your ASX company short to your investors or potential investors. Your ASX reporting documents are important to the perception of your business so give them the same level of design that you put into your website or into your other external marketing.
For some surprising ways to use PowerPoint to help your business, such as print documents and videos, here’s a recent blog by Synapsis Creative that might interest you –‘5 Surprising Ways to Use PowerPoint in Your Business’
To download a free PowerPoint template designed by Synapsis Creative, click the below link