gifs, What We Do – Digital Assets – GIFs

GIFS

THE BENEFITS OF A SOCIAL GIF

A Graphics Interchange Format (GIF) is a clip of moving images. They are short, playful animations that can be used in conjunction with social media posts or online marketing strategies. GIFs function as expressive content, often for conveying emotions, quick physical movements, or textual information.

GIFs are perfect examples of “snackable content”: content that people can consume quickly while scrolling through their social feeds. As the popularity of GIFs have grown, they’ve become a staple on social messaging apps with popular platforms like Facebook, WhatsApp, and WeChat offering their users access to a GIF library, an external GIF app, or the option to create their own personalised GIFs.

SYNAPSIS CREATIVE'S EXPERTISE

GIFs combine the engagement of video with the affordability of images.

At Synapsis Creative, our designers build social GIFs that are unique to your business initiatives. Combining our knowledge in design principles with your marketing strategies, GIFs can be used to promote online engagement.

With the average attention span of social media users at a swift six to eight seconds, using social GIFs can enhance your existing marketing strategies. GIFs can be used to attract tech-savvy audiences with witty, humorous, and vibrant content that they can re-share or repurpose for new posts.

Our designers can create customisable GIF templates that you can re-use and update. For organisations seeking online engagement, utilising social GIFs can help engage audiences through accessibility and the ease of sharing. When branded appropriately, online promotion is driven by your audience. This encourages brand association, customer engagement and advocacy, and the development of customer loyalty.

UTILISING POWERPOINT

For social GIFs, we offer a refreshing alternative to branding your social media messages. GIFs can be personalised to your marketing campaigns or provide visual material to a key message. As our designers work on PowerPoint, you can re-adjust the images yourself, change colours, and fonts or you can use it as a guide to create your own GIF.

Synapsis Creative craft dynamic designs on PowerPoint to provide you with versatile collateral. Our innovative use of a popular design program means that you get a living document that’s customisable, user-friendly, and transferrable for print and digital. Our designers can work with your assets and files or create imagery and design concepts if required. The best part is that you can use and keep re-using all editable elements.

PowerPoint is a familiar tool that’s accessible, affordable, and ready for collaboration. It’s likely you already have PowerPoint on your computer and have used it before.

Utilising PowerPoint enables us to have a multifaceted program which allows for video production and editing; direct storyboarding for client transparency and overall deck view; photo editing with pre-set filters; a range of compression options; design grids; and compatibility with existing Office suites for the easy importing or embedding of data.

We are a design agency that strives to continuously rise to evolving challenges in business process re-engineering.

To create streamlined and coherently branded messages, Synapsis Creative offers organisations products that they can repurpose and export for various strategies.

With PowerPoint, Synapsis Creative ensures a service that you don’t have to pay for again.