We’ve all seen PowerPoints that were completely bogged down with information. When there’s too much information, it can be difficult to pay attention to any of it. So how can you make a particular piece of information stand out in your presentation? Here are four tips to make information stand out in your next PowerPoint presentation.

Attention, 4 Ways to Draw Attention to Information in PowerPoint

Size

We naturally pay attention to anything larger than its surroundings. It’s a little trait that used to help us prioritise threats. Now it helps us prioritise information.

Before you can make a piece of information stand out, you must simplify your slide. Start by removing all unnecessary details, and moving additional information to other slides. After all, you can’t enlarge a critical piece of information if it doesn’t have room to grow.

Contrast

We tend to pay attention to anything that stands outs. This can be incredibly useful when trying to make some information stand out. Simply look at everything around that information, then design it differently. Try altering the colour or shape of that key piece of information, or place it on an opposing background.

This can also work  with the order of your slides. For instance, placing an image after a series of text slides can be extremely effective.

Motion

When we see an object in motion, we are wired to focus on it. After all, a static object can’t harm us. To take advantage of this in your next PowerPoint presentation, try animating a piece of information.

You can also make information stand out by making everything around it move. This takes a little bit more work, but it can be extremely effective (especially if you want your brand to be seen as calming).

Staging

This is similar to mise en scene, and involves the placement of information to make it more apparent. Now we know that sounds pretty broad, but it’s actually based on a few simple facts:

  • Your audience reads the space more than the content – This means you must make sure there is plenty of space around important piece of information, otherwise they will be lost within the clutter
  • Our eyes usually read from left to right – Take advantage of this by placing your most important information on the far left
  • The shape of other elements can guide eyes towards important elements – These are known as “Leading lines”, and can be established by designing your PowerPoint in a grid

Timing

This isn’t so different from arranging our information to make it stand out. The only difference is that instead of arranging information in three dimensions, we’re arranging it across the fourth dimension.

To take advantage of timing, arrange your presentation so that important information appears only when it becomes relevant. After all, there is no reason to skimp on your slide count.

Attention, 4 Ways to Draw Attention to Information in PowerPoint

As you can see, making information stand out in your PowerPoint is perfectly simple. By following these four tips, none of your information will be lost.

To design your next PowerPoint with our expertise, speak to one of our talented designers today.

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