In today’s blog, I’m giving you a little insider look into Synapsis Creative’s process – a cheeky view into the dream factory, if you will. Let’s have a look at how we create videos.
Recently our agency has been seeing some serious growth, so I’ve been collaborating with our veteran staff members to write a playbook filled with our company ethos, capabilities, and internal workflows. This has been great in helping the company better understand its purpose and processes.
Also, this guide has proven to be a vital resource for onboarding our new staff members. Since working with our designers and account managers, I’ve learned more about their methods of working, which in turn has made things easier in speaking with clients about what we do and how we do it.
This time we’re looking at the development of videos within our agency, and what clients (both new and established) can expect…
Prior to starting any new project with us, one of our account managers will give the new client a questionnaire to help clarify the brand and the goals of the company. This questionnaire will pose various questions such as what tools the client is currently using in their marketing, the lifetime value of customers, and the cost of acquiring customers.
Next the client fills in a video brief template, which outlines the specifications of the video such as purpose, length, audience, and tone. While you may think this is a lot of work for clients, it helps them and us understand the reasoning for this project and ensure alignment, which should reduce the amount of edits/changes.
After initial briefing discussions, we develop concept options to help the client decide the overall direction, look, and feel of the video. This is followed by the first round of concept feedback where clients pick their preferred concept and elements for the video. After amendments are made and approved, we move onto the storyboard stage.
We then collect screenshots (where applicable) and piece together the overall storyline, which include mark-ups of each scene to highlight where voiceover and music tracks sit (where applicable) while providing sample of music and VO based on client’s guidance. This is all sent back to the client for feedback – at which point the client requests any visual or structural changes necessary.
Following storyboard changes and approval, we then move into the animation stage where we produce the first video file with mock voice over and selected music tracks. The client then provides feedback on the pace of the video, any script tweaks, and final approval for script and music so we can purchase the necessary tracks or voiceover services needed.
The second animation stage includes the client’s selected voiceover and music cut to fit the video. We then take on final feedback and approval before providing finalised video and PowerPoint files, which can be rendered up to 1080p and 60fps – higher than industry standards.
This whole process generally takes 3-4 week depending on how quickly feedback can be turned around and approved. Script development may add to the production timeline depending on content research and revisions necessary.
As you can see, Synapsis Creative works closely with clients to ensure the final design is completely to spec and aligned with initial expectations. We pride ourselves on our collaborative approach and our ability to provide living documents that can be edited and re-used at our clients’ leisure.