Let’s play format matchmaker!
Have you ever been in the middle of a presentation and realised that your audience is falling asleep? Playing candy crush on their phones? Grabbing your audience’s attention may seem hard to do, but the right format can make a massive difference! We’ve reviewed the best formats for targeting your audience.
People learn in different ways. You’re either a visual, auditory or physical learner. In the presentation world, you can use interactive, animation, page or screen presentations to ensure your audience retains information. Read on to find out which of these four formats you should use in your PowerPoint presentation.
Did you ever read ‘choose your own adventure’ novels growing up? Interactive PowerPoint is similar in the way that you can choose your own path through the presentation. It allows you to skip information that you already know, leaving you more time to tackle the tougher topics.
An interactive format is suited to overachievers who excel at retaining information. Some people are able to grasp a concept quicker than others. If this part of your audience is not stimulated, they will lose focus and distract other members of your audience. Instead, allowing this part of your audience more reading options will keep them interested. Particularly curious audience members may be impressed if they are given options for further reading.
The last thing you want is a repetitive presentation that explains a concept to an audience that already knows it. It may make you come off as repetitive and will make a restless audience.
Interactive PowerPoint: Choose Your Own Adventure
Animation is becoming an increasingly popular format for PowerPoint presentations. In today’s millennial age, people are used to seeing memes, selfies and video blogs on a daily basis. You should follow this trend and produce content that is witty and relatable to your peers. That way, your audience will absorb the information without even being aware that they’re learning! 3D animation raises the bar even higher when engaging audiences. If your audience is Gen Y then realistic, three-dimensional images will definitely benefit your presentation.
Animation can be refreshing when presenting long presentations with a lot of information. It helps to break up text and simplify key concepts. Animations allow your audience to absorb information as they are more likely to remember flashing graphics or GIFs than a giant slab of plain text. As you can guess, this format is favoured by younger audiences. The demand for animation makes it an up and coming format that is expected to only rise in PowerPoint presentations.
This format can add another layer to your presentation. After all, a customised handout is a nice touch. They can also make long presentations easy to follow and always increase engagement.
You should always use this format when you are presenting to potential clients as it can increase your impact. After all, a take-home version of your presentation will reinforce your message when your audience pick it up again days later. That’s two forms of advertising for the price of one.
Handouts are also handy because of their versatility. You can use them as a magazine, a poster, or anything you can think of. Check out our handout design tips for inspiration!
A screen format can help you make Ted-worthy presentations. Large companies use this format to impress new employees during induction. New businesses also use this format to impress investors.
As well as being impressive, it’s also incredibly versatile. Whilst being the original form of presentations in PowerPoint, it is still the most used today. There are so many templates you can use to tailor your presentation to your audience. Now that you’ve got your audience figured out, all you have to do is pick a format!
Which format would you like to use?
Although interactive and animation presentations are on the rise, there is a reason people still use old school presentations such as print and screen.
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