Colour blindness affects one in 12 men (8%) and one in 200 women (0.5%) with an estimated 300 million colour blind people globally. This means…
Jay GarciaSeptember 28, 2021
OUR POWERPOINT BLOG
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Whenever you replace fonts in PowerPoint, there is a simple option that will generally take care most fonts and most instances of its use. However,…
Jay GarciaSeptember 21, 2021
Every presenter plays various roles and may even recruit assistants to fill-in additional roles that help make the presentation a memorable experience. The presenter’s role…
Jay GarciaSeptember 16, 2021
While the following fonts may not always be the most suitable for presentation design, we thought it would be useful to take a close look…
Jay GarciaSeptember 14, 2021
iPads can make presentation much more engaging and intimate, partiucalrly if you give the device to your audience to let them explore the content themselves.…
Jay GarciaSeptember 10, 2021
Image masking is a graphic-design process that hides (and reveals) some portions of an image. It is a non-destructive process of image editing, allowing you…
Jay GarciaSeptember 3, 2021
PowerPoint’s morph feature allows you to transition between slides seamlessly, transforming on-slide elements into another form or shape, whether an image, graphic, or text. The…
Jay GarciaAugust 31, 2021
While PowerPoint remains our favourite suite for presentation technology, there are a host of other programs and apps that can work alongside (or in lieu)…
Jay GarciaAugust 27, 2021
PowerPoint makes it easy to translate your slide or provide subtitles to your audience in real time through its AI-powered translator service. To translate text…
Jay GarciaAugust 24, 2021
Few people realise that PowerPoint offers the ability to convert regular text into shapes, which is incredibly useful when trying to create unique logos or…
PowerPoint allows users to integrate other tools, resources, and add-ins to streamline the design process. Whether you need a library of visual resources, animation shortcuts,…
PowerPoint transitions operate between slides, adding an effect that guides viewers between the slide transitions. PowerPoint offers three categories of transitions to choose from, all…
For those familiar with our blog, PowerPoint needs no introduction. Keynote is Mac’s native slide-based design program. Obviously, we’re going to encourage you use PowerPoint…
We’re always fans of providing you guys with PowerPoint tips, because we’re dedicated to improving the way people design and deliver presentations. Let’s have a…
Last time, we looked at how to incorporate, customise, and animate 3D models in PowerPoint. This time around, we’re looking the various customisation options available…
Microsoft programs make it easy to incorporate 3D models easily into designs. Whether animating in PowerPoint or 3D modelling in Paint – designers can simply…
Outlining the differences between presentations and speeches is important for speakers and audiences. It allows the speaker to understand what’s required of them, the preparation,…
All Microsoft Office programs offer the option of creating or implementing macros, which doesn’t just facilitate PowerPoint automation, but means you can streamline your work process…
You may experience unexpected issues when designing a PowerPoint presentation, which can occur when your presentation is damaged. Let’s look at some step-by-step solutions that…
Last time, we looked at how to rig your animated character and frame their walk cycle. Now let’s set the walk cycle in motion and…
A human walk cycle is some of the most difficult motions to animate, regardless of whether you’re using PowerPoint or not. Capturing the simple motion…
eLearning has been around for decades, but has truly come into prominence through this pandemic as business and educational institutions shifted to at-home learning. UNESCO…
Finding the right image or clipart for your presentation can be a challenge, especially if you don’t have the time or skills to create them…
Looking at how easy and impactful animation can be during PowerPoint presentations; it helps to outline how users can animate data visualisation to capture and…
Thumbnail preview images are useful for helping you distinguish between different files all created in the same program. As a default, Microsoft Office programs will…
People often overlook the impact a PowerPoint background can have on the presentation’s impact. When designing a presentation slideshow, every detail should be considered and…
Last time, we looked some critical tips for making presentation design easier, such as the power of narratives and the rule of threes. This time,…
It’s always a little daunting writing a PowerPoint presentation, but if you break the process down into simple steps (and memorable acronyms), you’ll be able…
Last time, we looked at some of our favourite free stock image sites so you can source photos and other media types easily and economically….
Beyond the most important presentation tip – keep it simple – we’ve got eight critical presentation tips that will help you create a more cohesive…
Often, PowerPoint tips just offer isolated functions or simple tricks to make design processes simpler. This time, we’re going to explore the best PowerPoint tips…
Last year was a massive year for video content and video marketing. As the global pandemic forced most of us indoors, collaboration and streaming platforms…
Now – more than ever – digital media and marketing needs more presentation designers. While last year had a massive impact on live events and…
Morph works across two slides, recognising any common objects on both and seamlessly transitioning between them. If you have a box on one slide and…
PowerPoint animations are wide and varied, with the ability to videoscribe and create whiteboard/ink markings on slides to create striking effects. Videoscribes are drawn time-lapse animations…
We’re always big advocates for using PowerPoint animation in presentations. Not only because PowerPoint makes it so simple to integrate, but due to animation’s ability…
Changing animation speed or presentation speed can help hold audience attention, controlling how information is presented, received, and understood. This isn’t just about how quickly…
PowerPoint slide design incorporates various skills and disciplines – all contributing to a slideshow’s structure, look, and impact. Slide design is about using the numerous…
Making any kind of prediction for 2021 seems bold when you consider how unexpectedly 2020 went for all of us. However, as the world adjusts…
When it comes to animation insights and masterful techniques, Hayao Miyazaki should be seen as the global standard. His animation production house, Studio Ghibli, brought…
Jay GarciaJuly 15, 2021
This year, the celebrated Synapsis Creative Christmas Game multiverse expands with the release of ‘Santa’s Silent Flight’, an interactive escape room created entirely in PowerPoint!…
When it comes to animation insights and masterful techniques, Hayao Miyazaki should be seen as the global standard. His animation production house, Studio Ghibli, brought…
Microsoft programs make it easy to incorporate 3D models easily into designs. Whether animating in PowerPoint or 3D modelling in Paint – designers can simply…
Last time, we looked at how to rig your animated character and frame their walk cycle. Now let’s set the walk cycle in motion and…
A human walk cycle is some of the most difficult motions to animate, regardless of whether you’re using PowerPoint or not. Capturing the simple motion…
Looking at how easy and impactful animation can be during PowerPoint presentations; it helps to outline how users can animate data visualisation to capture and…
Morph works across two slides, recognising any common objects on both and seamlessly transitioning between them. If you have a box on one slide and…
PowerPoint animations are wide and varied, with the ability to videoscribe and create whiteboard/ink markings on slides to create striking effects. Videoscribes are drawn time-lapse animations…
We’re always big advocates for using PowerPoint animation in presentations. Not only because PowerPoint makes it so simple to integrate, but due to animation’s ability…
Changing animation speed or presentation speed can help hold audience attention, controlling how information is presented, received, and understood. This isn’t just about how quickly…
Last year, we created an interactive Christmas game called Help Santa Save Synapcity – to help spread some holiday cheer and demonstrate just what’s possible…
Let’s go through how to bookmark audio tracks in PowerPoint, and how this can help you to continuously loop an animation. You may ask, ‘why…
We’ve explored transitions before and what considerations to make when using them in a presentation. This time let’s take a look at the key differences…
Besides pacing back and forth in my room while watching infection and death rates climb, being stuck at home has me cycling through old films…
Last time, we looked at the fundamentals of animation. Animation is always a creative way to inform, engage, and guide audiences. They can be feature-length…
We love animation here at Synapsis Creative – it brings motion, personality, and style to otherwise static PowerPoint slides. We would encourage clients to consider…
Last time, we looked at presentation’s past and how the industry has evolved through social and technological changes. This time we look at its ever-changing…
Full disclosure, I’m still kinda divided on Virtual Reality VR – and I own a VR headset. The experience can feel truly disorienting for newcomers…
Being stuck inside for months on end, I had an interesting conversation with a fellow hip hop fan discussing new music and she told me…
To keep your slide count down, insert video into PowerPoint as a layer on a slide. One option – particularly if you’re sharing your presentation…
Morph works across two slides, recognising any common objects on both and seamlessly transitioning from one slide to the next. If you have a box…
Being equal parts films nerds, gaming nerds, and comic nerds – Scott Pilgrim vs the World is a well-regarded film by us at Synapsis Creative….
Industries everywhere are feeling the impact of this global pandemic. We’ve already seen some government bailouts to citizens and businesses, but what about those of…
Video and animation are office favourites at Synapsis Creative. Creating engaging video content, fun and playful animations, and condensing complex messaging into the magic of…
Instead of the usual blog about PowerPoint design or marketing, we’ve decided to focus on something bigger, something more important – our planet and Earth…
If you’ve never seen a Hayao Miyazaki film, then I envy you profoundly. The magic and beauty of his animation insights offers an ethereal quality…
GIFs are becoming more and more prevalent in this era. Several social media platforms offer GIF libraries or links so you can instantly source and…
Last time, we looked at how to build a presence on YouTube and the considerations a brand need to make before building a channel. This…
According to YouTube, the video platform sees 1.9 billion logged-in users each month who watch over a billion hours of content every day. There are…
Last time, we looked at how to incorporate morph for animation flexes like 3D models and kinetic typography. This time around, we’ll explore the key…
In every business, there comes a time when you need to rebrand. Perhaps there’s been a drop in sales or engagement, you'd like to attract…
Hannah IrwinMarch 23, 2022
When it comes to search engine optimisation (SEO), it can be easy to get bogged down in the metadata. Ensuring that your website is easily…
In every business, there comes a time when you need to rebrand. Perhaps there’s been a drop in sales or engagement, you’d like to attract…
As marketplaces continue to grow and diversify, it’s becoming more difficult than ever for companies to stand out from the crowd. Not only is it…
Picture this: you’re standing in front of an audience. Everyone is staring at you, the presenter. Your knees are shaking, your mouth is dry, and…
We can all agree that companies have had to deal with a lot of upheaval and rapid change over the past few years, from working…
One thing which is often overlooked about PowerPoint presentations is that they are designed to be multisensory experiences. Your audience absorbs the information both visually…
Every presenter plays various roles and may even recruit assistants to fill-in additional roles that help make the presentation a memorable experience. The presenter’s role…
Narratives and storytelling are vital to making presentations more cohesive, relatable, and engaging. Regardless of the audience, content, and allotted time – presentations should always…
When it comes to animation insights and masterful techniques, Hayao Miyazaki should be seen as the global standard. His animation production house, Studio Ghibli, brought…
Developing a sales presentation can be daunting, particularly if you don’t understand the audience or the product you’re trying to sell. Thankfully, there are a…
There are various techniques adopted by presenters to help make their presentation more engaging, more memorable, and more impactful. A critical feature of any good…
Outlining the differences between presentations and speeches is important for speakers and audiences. It allows the speaker to understand what’s required of them, the preparation,…
It’s always a little daunting writing a PowerPoint presentation, but if you break the process down into simple steps (and memorable acronyms), you’ll be able…
While we love Christmas, we’re always big on celebrating holidays – especially after 2020 made jubilance so very trying. We recognised a few holidays and…
Last time, we looked at some common marketer challenges, such as lead generation, evolving technologies and skill development. This time we’ll break down some key…
The key to audience connection is storytelling – using narrative to evoke empathy and demonstrate persuasion. A well-crafted and relatable narrative creates sympathy and connection…
It would seem a little on the nose to suggest drinking Corona today, especially since there are countless better Mexican beverages that do not share…
World Book Day is a charity focused on giving every child and young person a book of their own. It’s also a global celebration of…
Last time, we explored the on-the-page SEO factors that affect search results rankings. This time, let’s look at the off-the-page SEO factors and violations (both…
Search engine optimisation has shifted from being discoverable across different portals to being seen by Google. Google’s dominance as a search engine has meant we…
Following the advent of blogging and social media, the word ‘content’ has been getting thrown around more liberally than ever. As a result, it’s become…
The wonderful thing about email marketing is that it’s a personal and direct channel of communication and promotion. Email is an old favourite for marketers…
The term ‘copywriter’ first appeared in the early 20th century and was used to distinguish advertisement writers from journalists. While the schism between these two…
Writing a rebuttal to Geoffrey James and his vicious hate for PowerPoint led us on a wonderful journey across different universities, businesses, and researchers. And…
Geoffrey James harbours an unreasonable amount of hatred towards PowerPoint, making bold and unverifiable statements like ‘everyone hates PowerPoint’ or ‘even when used as intended…
Last time, we looked at how planning, keywords, and CTAs all help create engagement for a blog, so let’s explore other ways to optimise your…
After all this time blogging for Synapsis Creative, it seemed glaringly obvious that I should throw together a list of things I’ve discovered throughout this…
When marketing your products or services, the actual process of advertising is only half the job. The other half, in this digital age, is the…
While I’ve been writing ever since I could pick up a pen – I didn’t get my first paycheque for writing until 2011. Over the…
Watching people debunking marketing myths, particularly designers, cringe when I mention PowerPoint is one of my favourite things about my job. The visible discomfort they…
Whether you’re creating an internal presentation to train new staff members or preparing to present at a major conference, PowerPoints often require the input of…
Hannah IrwinMarch 15, 2022
In every business, there comes a time when you need to rebrand. Perhaps there’s been a drop in sales or engagement, you’d like to attract…
Whether you’re creating an internal presentation to train new staff members or preparing to present at a major conference, PowerPoints often require the input of…
If you’re active on social media, then you’ve probably already encountered the new undisputed king of entertainment and marketing: short-form video content. Short-form video was…
To template or not to template: that is the question! When it comes to work presentations, there’s often a fine line between wanting to create…
Of all the futuristic technology that has made the leap from sci-fi film screen to reality, our team of nerds and gamers find augmented reality…
As marketplaces continue to grow and diversify, it’s becoming more difficult than ever for companies to stand out from the crowd. Not only is it…
As smartphone technology improves and our online visual literacy increases, you don’t need a degree in graphic design to recognise an aesthetically pleasing image. Good…
There are several reasons why adjusting an image’s transparency can be used to create some useful effects, such as creating an image overlay, using an…
Colour blindness affects one in 12 men (8%) and one in 200 women (0.5%) with an estimated 300 million colour blind people globally. This means…
While we’ve spent a bit of time exploring fonts in PowerPoint, there are more typography features and concepts that should be looked at, particularly leading,…
While the following fonts may not always be the most suitable for presentation design, we thought it would be useful to take a close look…
Image masking is a graphic-design process that hides (and reveals) some portions of an image. It is a non-destructive process of image editing, allowing you…
Unfortunately, there is no simple solution to transferring designs from Adobe Photoshop to PowerPoint. There are some free online conversion platforms that will convert your…
People forget how useful PowerPoint can be for graphic design – limiting the program’s use to presentation design only. Designing imagery in PowerPoint may not…
Finding the right image or clipart for your presentation can be a challenge, especially if you don’t have the time or skills to create them…
Thumbnail preview images are useful for helping you distinguish between different files all created in the same program. As a default, Microsoft Office programs will…
Last time, we looked at some of our favourite free stock image sites so you can source photos and other media types easily and economically….
One of the most effective ways to find design inspiration and resources is through stock photo sites. We’ve compiled some of our favourite free stock…
Last time, we looked at some basic image editing and formatting options such as removing background, colour and transparency options, plus artistic effects that can…
PowerPoint is also capable of basic image editing, which is useful since you don’t have to open other programs to edit, animate, and present imagery….
When it comes to shape formatting, PowerPoint offers a wide range of capabilities and options to make your design work easy. To begin, let’s look…
We’ve looked at cheeky shortcuts for creating hand-drawn effects and fonts in PowerPoint, but how about a freehand design or drawing? There are numerous methods…
Last time, we looked at the ways you can make PowerPoint designs look less ‘PowerPointy’ and more customised, presenting a look similar to Adobe Photoshop…
Anyone who grew up during the early years of personal computers has funny associations with the terms ‘copy and paste’. At school, it was a…
PowerPoint and Adobe are two powerhouse brands in what they do. In fact, each brand has become synonymous with the market it represents with PowerPoint…
The world has had a shaky first half to this year. In Australia, we saw the year start with historically widespread and devastating bushfires, then…
We love animation here at Synapsis Creative – it brings motion, personality, and style to otherwise static PowerPoint slides. We would encourage clients to consider…
Last time, we looked at presentation’s past and how the industry has evolved through social and technological changes. This time we look at its ever-changing…
It would seem a little on the nose to suggest drinking Corona today, especially since there are countless better Mexican beverages that do not share…
Industries everywhere are feeling the impact of this global pandemic. We’ve already seen some government bailouts to citizens and businesses, but what about those of…
If you’re active on social media, then you've probably already encountered the new undisputed king of entertainment and marketing: short-form video content. Short-form video was…
Hannah IrwinMarch 1, 2022
How we work has undergone a fundamental shift over the past few years, and as we emerge into the post-pandemic workplace, it seems likely that…
If you’re active on social media, then you’ve probably already encountered the new undisputed king of entertainment and marketing: short-form video content. Short-form video was…
Of all the futuristic technology that has made the leap from sci-fi film screen to reality, our team of nerds and gamers find augmented reality…
It’s no secret that at Synapsis Creative we love Microsoft PowerPoint. The flexibility, versatility, and communication opportunities that PowerPoint offers continually inspires us, and we…
This year, the celebrated Synapsis Creative Christmas Game multiverse expands with the release of ‘Santa’s Silent Flight’, an interactive escape room created entirely in PowerPoint!…
Last year, we created an interactive Christmas game called Help Santa Save Synapcity – to help spread some holiday cheer and demonstrate just what’s possible…
We love animation here at Synapsis Creative – it brings motion, personality, and style to otherwise static PowerPoint slides. We would encourage clients to consider…
Full disclosure, I’m still kinda divided on Virtual Reality VR – and I own a VR headset. The experience can feel truly disorienting for newcomers…
With all this downtime, it makes sense to tackle that absolute pain of a job you’ve been putting off for a while – redesigning your…
Dreams was released on the PlayStation 4 in February 2020 but had been available through early access in April 2019. The concept of the game…
Industries everywhere are feeling the impact of this global pandemic. We’ve already seen some government bailouts to citizens and businesses, but what about those of…
Interactive content is often used as a teaching tool, it’s a key element in how we access information or entertainment (such as mobile apps and…
eLearning evolved with online technology, offering people access to training and education remotely with the development of online chat, VOIP (voice over internet protocol), and…
I really love Christmas. Not just because of promise of decadent family meals and time spent relaxing, or the infectious festive cheer some people start…
Video production and distribution has never been cheaper than right now. Film cameras used to be bulky, expensive burdens that were only brought out for…
In the previous blog, I looked at PowerPoint’s primary function and how marketing and communications managers regularly neglect presentation design. This time, I want to…
Our agency is in the process of a glow-up and I’ve been documenting the changes we’re undertaking. This blog is a close-to-home case study for…
There are so many benefits to creating an explainer videos, but the ability to condense important information in a clear and impactful way makes messaging…
The basic idea of carousel animations is self-explanatory. For the young ones, carousels (also known as merry-go-rounds) are circular conveyors of plastic or wooden horses…
We live in a time where branding is more crucial than ever before as social media blurs the line between businesses and personalities while opening…
We live in a time where every little bit of information is readily available. We’re seeing more and more self-taught people create sustainable careers in…
In the last blog we took a brief look at the history and importance of eLearning. While this interactive learning is a valuable resource for…
Synapsis Creative is mostly a crew of video gamers across generations and consoles. We all recognise the value of video games as the pinnacle of…
I don’t know when the last time was you created a moodboards, but if you’re skipping this crucial step then you’re likely wasting a lot…
So, you’re making a presentation deck but you’re just not sure about the best way to tell your story. While linear slides are timeless features…
PowerPoint and marketing seem like an odd combination, like apricots and cheese. And while they stand in their own right separately, they’re an unprecedented match…
If you studied graphic design (or design more broadly), it’s likely that PowerPoint wasn’t the design tool of choice. Most people use PowerPoint for their…
Preparing for your presentation? You probably want the space to walk around the stage like a presentation rockstar. If you’re confined to a desk, podium,…
Your customers will develop and change as your business grows. Some might be customers for life, others might be occasional buyers. While the demographic of…
With custom PowerPoint tools, you can take the program to interesting new places. Best of all, PowerPoint is one of the easiest programs to develop…
To create great work, you must establish a quality control process. A quality control process will make sure your work meets your client’s standards and…
I was recently featured in a great article by Toastmasters International. The article explores the big ideas of last year’s Presentation Summit. Appropriately, it is called A New…
Interactive content is everywhere. We navigate screens for everything from buying groceries at the supermarket to streaming movies in our living rooms. This makes sense,…
With the proliferation of platforms like Facebook, Instagram and Twitter, investing in social media is more important than ever. But you already know that. What…
Let’s play format matchmaker! Have you ever been in the middle of a presentation and realised that your audience is falling asleep? Playing candy crush…
We’ve all been there. Forced to watch the same boring PowerPoint’s in the same boring format. It’s gotten so bad that some schools want to…
Have you seen the new changes to PowerPoint’s 3D features? They include exciting new animation tools, and support for six 3D model types (fbx, obj,…
That probably seems like the silliest thing you’ve read all day, but don’t stop reading just yet. Once you’ve read our three points, it will…
Have you seen the latest innovation in PowerPoint? Their 3D Animation is getting more impressive by the minute. We’ve been writing about 3D in PowerPoint…
Static PowerPoint presentations may be great for big meetings or conferences. However, interactive PowerPoint allows viewers a more in depth experience guided by themselves. Interactive…
If you’re active on social media, then you've probably already encountered the new undisputed king of entertainment and marketing: short-form video content. Short-form video was…
Hannah IrwinMarch 1, 2022
In every business, there comes a time when you need to rebrand. Perhaps there’s been a drop in sales or engagement, you’d like to attract…
If you’re active on social media, then you’ve probably already encountered the new undisputed king of entertainment and marketing: short-form video content. Short-form video was…
Of all the futuristic technology that has made the leap from sci-fi film screen to reality, our team of nerds and gamers find augmented reality…
As marketplaces continue to grow and diversify, it’s becoming more difficult than ever for companies to stand out from the crowd. Not only is it…
We can all agree that companies have had to deal with a lot of upheaval and rapid change over the past few years, from working…
Last year was a massive year for video content and video marketing. As the global pandemic forced most of us indoors, collaboration and streaming platforms…
Making any kind of prediction for 2021 seems bold when you consider how unexpectedly 2020 went for all of us. However, as the world adjusts…
It’s almost an annual tradition for us to highlight the importance of creating a content strategy and how to best position your future messaging for…
The emergence of online shopping and digital communities has shifted our economy from transactional to experiential. It’s all about the audience experience these days –…
There’s a commonly used technique in copywriting that helps garner audience attention, so let’s explain, explore, and expand upon the AIDA technique. The AIDA method…
Last time, we looked at some common marketer challenges, such as lead generation, evolving technologies and skill development. This time we’ll break down some key…
This era of online connection and communication has shifted the way we create and share information, adding complexity to the job of marketers. Attention is…
Inbound marketing plans are about creating a roadmap for external communications – what form of content, where it will be published, and when. This helps…
Presentations are critical across every stage of a business – from the initial job interview, to sales pitches, meetings, and keynote speeches. Presentations is about…
With all this downtime, it makes sense to tackle that absolute pain of a job you’ve been putting off for a while – redesigning your…
Before you can properly create an audience-journey map, you need to create a least one audience persona. Once you have a clear understanding of who…
Last time, we explored the on-the-page SEO factors that affect search results rankings. This time, let’s look at the off-the-page SEO factors and violations (both…
Search engine optimisation has shifted from being discoverable across different portals to being seen by Google. Google’s dominance as a search engine has meant we…
The wonderful thing about email marketing is that it’s a personal and direct channel of communication and promotion. Email is an old favourite for marketers…
The term ‘copywriter’ first appeared in the early 20th century and was used to distinguish advertisement writers from journalists. While the schism between these two…
I was stunned when I first jumped on Instagram – I saw it as a scaled-back copy of Facebook and genuinely thought it wouldn’t last….
Last time, we explored audiences who are confused or frustrated by their previous brand experiences. Now that we’ve reached the top end of the audience…
In the era of social media, the term ‘engagement’ gets thrown around often and aggressively. At its essence, audience engagement is about creating a personal…
Last time, we looked at the different digital avenues for promoting an event. This time, we’ll provide you with an event marketing plan that will…
Whenever embarking on any marketing campaign, whether event marketing or otherwise, I like to start with a blank calendar and map everything out. Getting a…
Last time, we looked at how to build a presence on YouTube and the considerations a brand need to make before building a channel. This…
According to YouTube, the video platform sees 1.9 billion logged-in users each month who watch over a billion hours of content every day. There are…
In the previous piece we looked at converting from a funnel model to a wind-turbine culture. And since one of the key elements that keeps…
Last time, I discussed the old-school funnel model for marketing and how it should be replaced with a wind turbine. This time around, I’m breaking…
Anyone who’s worked in sales or marketing has probably heard of the classic ‘funnel’ model. This is a traditional model that shows the different stages…
Last time, I looked at Twitter as a marketing platform – highlighting the importance of having a listening strategy. This time around, I’ll explore Twitter…
While I deleted Facebook in 2010, I would have never guessed back then that Twitter would grow to become the chosen communique channel for the…
Categorising different marketing approaches helps those in the industry better understand the most appropriate approach to different demographics. The ‘above and below the line’ dichotomy…
Towards the tail end of last year, Westpac sat down with us to discuss a huge internal change that presented an even bigger opportunity. The…
Video production and distribution has never been cheaper than right now. Film cameras used to be bulky, expensive burdens that were only brought out for…
In the previous blog, I looked at PowerPoint’s primary function and how marketing and communications managers regularly neglect presentation design. This time, I want to…
In the last blog, we looked at Australia’s history of annual reports and their purpose as marketing tool, investor resource, and company profile. This time…
Annual reports are a yearly biography for your business. While stats and figures can create a story, numbers alone aren’t compelling enough. The design and…
Our agency is in the process of a glow-up and I’ve been documenting the changes we’re undertaking. This blog is a close-to-home case study for…
We write a lot about the importance of minimalism, whether it’s in writing, in presentations, or in image use – brevity is a useful principle…
In our previous blog, I looked at some of the features of PowerPoint that can help marketing and communications managers, such as the program’s ubiquity,…
We live in a time where branding is more crucial than ever before as social media blurs the line between businesses and personalities while opening…
In this episode of ‘Inside Synapsis’ we’re looking at the printing process and how we can create a range of assets to be shared digitally…
The release of the 2019 BrandZ Top 100 Global Brands list demonstrated a few shared characteristics about the world’s most recognisable and profitable business identities….
The 2019 BrandZ Top 100 Global Brands list was recently released and highlighted some trends worth exploring from a marketing perspective and branding.
I don’t know when the last time was you created a moodboards, but if you’re skipping this crucial step then you’re likely wasting a lot…
To all the communications and marketing managers out there – we’re here for you. No doubt you have seen your fair share of heinous PowerPoint…
In today’s blog, I’m giving you a little insider look into Synapsis Creative’s process – a cheeky view into the dream factory, if you will….
Synapsis Creative recently opened a satellite office in San Francisco to extend our agency’s reach and capabilities. As part of this growth, a couple of…
Last week was the 61st Grammy Awards and while we’ve seen boycotts, some snubbing, and all kinds of drama, one thing was clear – disruptors…
PowerPoint is simply a practical tool for most adults, especially ones working in corporate. For presentation designers, PowerPoint is both a loved and hated design…
We’re going to be entering the next generation of presentations. New technology is going to make you think differently about how you give presentations and how audiences…
Contrary to popular belief, people aren’t born to be great public speakers. Great orators had a lot of practice speaking, harnessing their voice, and growing in their confidence….
PowerPoint and marketing seem like an odd combination, like apricots and cheese. And while they stand in their own right separately, they’re an unprecedented match…
If you studied graphic design (or design more broadly), it’s likely that PowerPoint wasn’t the design tool of choice. Most people use PowerPoint for their…
As the name entails, infographics combine information and graphics. They’re often used to display information/data in a super concise and clear format for audiences. It…
People define themselves by the brands they own and if a business provides them with enough incentives, these people will likely be lifelong customers. A…
Video is a powerful tool you can use to engage your employees. It can be used to communicate, educate, and inform important corporate change while…
PowerPoint is not the first program you’d think of as a recruitment tool. If you’re having flashbacks to incomprehensible slide transitions, clip art, and garish…
Frodo Baggins wouldn’t have destroyed “the one ring” if Samwise Gamgee didn’t help him get to Mordor. Harry Potter probably would’ve died at the Triwizard…
Advertisements are everywhere – from billboards to the palm of our hands, advertising finds its way into our daily lives. Scrolling through our mobile devices…
A communication strategy is the only constant throughout industries; everyone has something to say and needs to say it well. They’re used for PR plans,…
The only barrier between your message and its impact is your audience. To help it through, here are a four things to remember about your…
By next year, 80% of all internet traffic will be video. As videos start to dominate social media, accessible video editing software will be essential for survival….
Last week, Mary Meeker delivered her landmark report on the internet trends to watch in 2018. The more we watched, the more we realised we…
With the proliferation of platforms like Facebook, Instagram and Twitter, investing in social media is more important than ever. But you already know that. What…
I’ve been a presentation designer for over 10 years, and I only now see myself at graduate level. So why the imbalance? The fact is,…
TheASX companies always spend lots of money creating striking websites but neglect their downloadable PDFs and Presentations. Their websites often feature downloadable ASX/NSX reporting documents…
The software program PowerPoint (PP) is synonymous with on-screen presentations. This is not surprising as this is an area where it excels. The range of…
Every PowerPoint (PP) presenter wants to be regarded as an expert in their given field, and presenters often use statistics to drive their points home….
Why good design can sell bad ideas? You’ve likely heard the news about the woeful organisation of the latest festival-flop Fyre Festival. If not, you…
There are times when giving a PowerPoint presentation alone just isn’t enough to inform or inspire an audience. Presenters who want to supplement their PP…
Heading back into the office has been a welcome change from the past few years of remote working. But once the novelty wears off, you…
Hannah IrwinMay 2, 2022
Contrast is one of the most fundamental elements of graphic design. It helps you focus the attention of your audience wherever you want them to…
Heading back into the office has been a welcome change from the past few years of remote working. But once the novelty wears off, you…
Remember in our post on PowerPoint scripts a few months back when we mentioned that presentations are meant to be multisensory experiences? Well, we’re not…
How we work has undergone a fundamental shift over the past few years, and as we emerge into the post-pandemic workplace, it seems likely that…
Whether you’re creating an internal presentation to train new staff members or preparing to present at a major conference, PowerPoints often require the input of…
To template or not to template: that is the question! When it comes to work presentations, there’s often a fine line between wanting to create…
It’s no secret that at Synapsis Creative we love Microsoft PowerPoint. The flexibility, versatility, and communication opportunities that PowerPoint offers continually inspires us, and we…
As smartphone technology improves and our online visual literacy increases, you don’t need a degree in graphic design to recognise an aesthetically pleasing image. Good…
Picture this: you’re standing in front of an audience. Everyone is staring at you, the presenter. Your knees are shaking, your mouth is dry, and…
One thing which is often overlooked about PowerPoint presentations is that they are designed to be multisensory experiences. Your audience absorbs the information both visually…
PowerPoint is a very versatile program for designing, but its capabilities can also lead to issues such as frozen program, slow performance, and potential crashing….
Colour blindness affects one in 12 men (8%) and one in 200 women (0.5%) with an estimated 300 million colour blind people globally. This means…
Whenever you replace fonts in PowerPoint, there is a simple option that will generally take care most fonts and most instances of its use. However,…
Every presenter plays various roles and may even recruit assistants to fill-in additional roles that help make the presentation a memorable experience. The presenter’s role…
iPads can make presentation much more engaging and intimate, partiucalrly if you give the device to your audience to let them explore the content themselves….
PowerPoint’s morph feature allows you to transition between slides seamlessly, transforming on-slide elements into another form or shape, whether an image, graphic, or text. The…
While PowerPoint remains our favourite suite for presentation technology, there are a host of other programs and apps that can work alongside (or in lieu)…
PowerPoint makes it easy to translate your slide or provide subtitles to your audience in real time through its AI-powered translator service. To translate text…
Presentation font choices can be difficult since there’s such a wide variety of font families and styles. Each font has its own strengths and weaknesses….
We would generally advise against presentation handouts, especially those given prior to or during a presentation. If audiences already have the content in hand, they’re…
PowerPoint offers a few ways to auto update content across your slides. For example, you can write a report from a mid-field data export and…
While PowerPoint slides offer a significant amount of space and dynamic features to display content, sometimes the information is too large to fit on a…
TED Talks really changed the way we understand and appreciate presentations. Giving a platform to experts who may not always be the best presenters gave…
A common complaint about PowerPoint is how cumbersome and unproductive designing can be in the program. While it may not always feel as intuitive or…
The use of a grid has been valuable in art and design since time immemorial. Not only do they help creators ensure alignment and spacing…
The developer tab in PowerPoint may not always be displayed by default, but it’s an especially useful resource for designers that regularly use the program…
There are so many elements that go into creating a good presentation. From its design, to its delivery, the use of visual aids and public…
Adding narration to your PowerPoint presentation can be a useful way for converting your presentation file into a video file, allowing audiences to enjoy your…
If you’ve ever needed to integrate slides from different presentation, PowerPoint offers several options to help you merge PowerPoint presentations. You can insert slides individually,…
Training presentation structures are often similar to any other presentation since the purpose is the same – inform and educate audiences. While the drive to…
Developing a sales presentation can be daunting, particularly if you don’t understand the audience or the product you’re trying to sell. Thankfully, there are a…
Thanks to the seamless integration with Excel, creating charts in PowerPoint is very simple and filled with useful features – but what about error bars?…
The use of handouts during a presentation is a contentious topic. Most people believe handouts can distract audiences. However, there’s research highlighting PowerPoint presentations’ value…
There are so many elements that go into PowerPoint design and delivery, which can make compiling PowerPoint tips a scattershot activity that spans across writing,…
As we regularly say here, slides are there to support your training presentation – not make it for you. Use your slides for things that…
In the spirit of making design quicker, easier, and more impactful – we’ve put together some important PowerPoint tips. Whether you’re starting from a script…
With its multimedia capabilities, PowerPoint files can blow out to massive sizes if you’re not careful. Since large file sizes can impact how your PowerPoint…
PowerPoint is a powerful presentation resource, but there’s no harm in using some outside assistance. When looking at useful tools and resources, presentations lend itself…
There are a host of experts out there who’ve produced insightful presentation books. Considering the various disciplines and skills, these presentation experts come from different…
It can be nerve racking when you’re asked to deliver a client presentation, as there’s not only the pressure of presenting to an audience, but…
Presentation quotes are always a useful way to kick-off a PowerPoint slideshow. They grab attention, they’re often concise, and can set the tone for what…
There are various techniques adopted by presenters to help make their presentation more engaging, more memorable, and more impactful. A critical feature of any good…
In his book, The Visual Display of Quantitative Information, Edward Tufte coined the term, ‘chartjunk’, which refers to unnecessary graphics and information used in data…
If you’re looking to create beautifully designed PowerPoint presentations, it all comes down to how you arrange your slides. We’ve outlined four important points that…
Few people realise that PowerPoint offers the ability to convert regular text into shapes, which is incredibly useful when trying to create unique logos or…
PowerPoint allows users to integrate other tools, resources, and add-ins to streamline the design process. Whether you need a library of visual resources, animation shortcuts,…
PowerPoint transitions operate between slides, adding an effect that guides viewers between the slide transitions. PowerPoint offers three categories of transitions to choose from, all…
For those familiar with our blog, PowerPoint needs no introduction. Keynote is Mac’s native slide-based design program. Obviously, we’re going to encourage you use PowerPoint…
We’re always fans of providing you guys with PowerPoint tips, because we’re dedicated to improving the way people design and deliver presentations. Let’s have a…
Last time, we looked at how to incorporate, customise, and animate 3D models in PowerPoint. This time around, we’re looking the various customisation options available…
Outlining the differences between presentations and speeches is important for speakers and audiences. It allows the speaker to understand what’s required of them, the preparation,…
All Microsoft Office programs offer the option of creating or implementing macros, which doesn’t just facilitate PowerPoint automation, but means you can streamline your work process…
You may experience unexpected issues when designing a PowerPoint presentation, which can occur when your presentation is damaged. Let’s look at some step-by-step solutions that…
eLearning has been around for decades, but has truly come into prominence through this pandemic as business and educational institutions shifted to at-home learning. UNESCO…
Finding the right image or clipart for your presentation can be a challenge, especially if you don’t have the time or skills to create them…
People often overlook the impact a PowerPoint background can have on the presentation’s impact. When designing a presentation slideshow, every detail should be considered and…
Last time, we looked some critical tips for making presentation design easier, such as the power of narratives and the rule of threes. This time,…
Last time, we looked at some of our favourite free stock image sites so you can source photos and other media types easily and economically….
Beyond the most important presentation tip – keep it simple – we’ve got eight critical presentation tips that will help you create a more cohesive…
Often, PowerPoint tips just offer isolated functions or simple tricks to make design processes simpler. This time, we’re going to explore the best PowerPoint tips…
Now – more than ever – digital media and marketing needs more presentation designers. While last year had a massive impact on live events and…
PowerPoint slide design incorporates various skills and disciplines – all contributing to a slideshow’s structure, look, and impact. Slide design is about using the numerous…
Making any kind of prediction for 2021 seems bold when you consider how unexpectedly 2020 went for all of us. However, as the world adjusts…
One of the most effective ways to find design inspiration and resources is through stock photo sites. We’ve compiled some of our favourite free stock…
Let’s go through how to bookmark audio tracks in PowerPoint, and how this can help you to continuously loop an animation. You may ask, ‘why…