Last time, we looked at the fundamentals of animation. Animation is always a creative way to inform, engage, and guide audiences. They can be feature-length like those of Studio Ghibli, or succinct little pieces like hypereels, montages, and GIFs. Let’s look at how these short, sharp, and captivating animation styles create an impact rapidly.
Lately, we’ve been putting together hypereels and social media videos for clients and our own brand. These are always fun because it’s a microcosm of what we do best – condensing the information into something fun and engaging that reflects brand identity.
Hypereels achieve this effect quickly and efficiently as they’re often aided by the pace of music underscoring quick cuts with bold imagery and text demonstrating an idea succinctly. With Synapsis Creative branding, expect hypereels that are bright, playful, and energetic.
Another benefit of hypereels is this value digital media places on conciseness. A good hypereel video can easily be shared across different social media platforms as something quick and impactful, like a short ad but without the need for narrative or, often, voice over. With only 30-60 seconds to play with, the idea is to create a feeling rather than convey a story – it’s about motivating action rather than directly informing.
Just checkout the below example of a Synapsis Creative hypereel for our animation portfolio
Hypereels are often used as a prelude, a precursor to a presentation or website that sets the tone and contextualizes the content the follows. They’re also useful in building anticipation and excitement for what’s to follow.
Simplicity is useful in creating succinct video animations like hypereels or montages. The idea is to condense an idea or identity into something compelling. There’s no use trying to express too much information or data, because it won’t be retained or onscreen for long. As I mentioned, it’s about being emotive rather than informative.
Montages are a classic cinematic technique that uses conciseness to convey the passage of time in film. These can be shorter or longer than a hypereel and often use voice over to provide context and cohesion. Let’s explore one of the greatest film examples of this technique to understand its value in audience engagement and narrative structure.
Parasite (2019) is an incredible film that deserves every accolade and glowing review it has received, including the first non-English film to win Best Picture at the Oscars. By the end of the film’s first act (around 40 minutes in) there is a montage consisting of 60 shots within almost five minutes that perfectly captures the rhythm of the movie while carrying the audience into its darker, more sinister second act.
Shoutout to Nerdwriter who inspired our previous piece on transition animations and this dissection of Parasite’s montage. This control of cadence and rhythm helps audiences, “surf the story – the way the editing, camerawork, sound design, and music carry you from moment to moment.”
The wonder of this montage is that is conveyed so much information within a limited amount of shots using a balletic elegance underscored with ‘spectate io vi giurai’ by Handel. This mesmeric sequence of early slow-motion shots and linear camera movements dances with ideas and foreshadowing shots that will later be replicated in the montage with more dire circumstances.
Montages manipulate the audience’s sense of time, which is why they’re often used as explainer videos, allowing different graphics and icons to demonstrate things quickly while a voiceover and/or soundtrack carries the audience with a specified rhythm. For businesses, montages are useful for conveying information in a way that is captivating and engaging but not overly expository.
GIFs are never more than a second or two in length, which can be looped and easily shared across social media platforms. PowerPoint makes it particularly easy to export videos as GIFs, and these ultra-brief clips can be fun ways to inject some personality and quirkiness to your branding.
GIFs don’t have sound, but through ‘memefication’, people are now incorporating text into GIFs. This can be especially useful for branding and helping promote your GIF as a visual response people use and share on different communication platforms. The key is ensuring your GIF is fun, easy to share, and connects well with your audience’s sentiments.
Our attention spans have shortened these days and animations like hypereels, montages, and GIFs all demonstrate the need to be quick, impactful, and emotive.
If you need a little help creating an animated GIF, we’ve got some ready-made GIFs designed in PowerPoint so you can easily edit and customise these to suit your branding or message. Download your animated GIF pack here