A compelling PowerPoint presentation doesn’t just happen. As much as we like to believe simplicity is effortless, it involves planning, design, and preparation. A sleek presentation is much like IKEA furniture – stick with me for a second. Whenever we end up at a warehouse (against our better judgement) and pick up a simple chair or table, we take it back home and begin the arduous process of building. And it often takes some real elbow-grease to make an INGOLF bar stool (surprisingly). With that said, a captivating PowerPoint presentation needs considerate planning, no matter how simple it might look.

Here is how we refine minimalism and keep it stunning.

Good Things Come in Threes

The rule of three suggests that your audience remembers key information if it displayed or broken into groups of three. Our working memory has limited capacity in retaining and recalling information. If we craft presentations that relay 3 key points or 3 agenda topics, our audience members will respond better and remember the messages.

Try dividing your presentation into 3 sections, show 3 main outcomes, or 3 initiatives.

Clear Slide Clutter

Our immediate reaction to giving presentations is “put in as much information as possible and execute it in the least amount of time.”

Depending on your audience and the information you’re providing, we’re still tempted to load up slides with an intense amount of content and data.

To avoid slide clutter, try to have one message per slide. Before you begin panicking at that suggestion, keeping it to one message per slide ensures maximum engagement with your audience and allows them to retain information. There’s no point having a packed slide if your audience won’t remember any of it.

Easy Designs

Have you ever seen a mountain of words and felt like you didn’t even want to start reading it?

Graphics can be used to break up large blocks of text. This can make your topic seem more fun and exciting and will encourage your audience to participate in the discussion, recall information at a later date, and find value in your presentation. When it comes to the visual material within your PowerPoint, keep it consistent with a limited but vibrant colour palette.

Graphic design can help you say a lot with a little. Employ imagery in your presentation to support your message. It will engage your audience and save you time explaining all the basics. If that information is better said visually than through text, use the visual. Info-graphics and data visualisations help your audience retain chunks of information.

Tackling a PowerPoint presentation can be overwhelming. But if you find the beauty in simplicity, your presentations are bound to be memorable. When it comes to presentations, don’t hesitate to get in touch with our designers.

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