One thing which is often overlooked about PowerPoint presentations is that they are designed to be multisensory experiences. Your audience absorbs the information both visually and audibly while forming their own opinions and ideas about the topic, which should be reflected in your PowerPoint script.

To accommodate this style of learning, we believe that presentations should be approached as a holistic experience. Crafting a memorable presentation isn’t just about writing and reciting the perfect script. Both the oral and visual components of your presentation need to be balanced for effective communication. With that in mind, here are our top tips for presentation success:


The effectiveness of any presentation usually relies on how well you know your intended audience. Being aware of factors such as the size of your audience, their age demographic, professional backgrounds, or familiarity with the material can help ensure that you retain their interest and deliver the information which they need as succinctly as possible.

For example, if your presentation is meant to be delivered internally to fellow team members, you won’t have to define certain concepts. This allows you to get to the heart of your topic faster without distracting or boring your listeners. On the other hand, if your presentation is for an external audience, you might devote more of your PowerPoint script to introducing the company and outlining important products or terms.


Humans are hardwired to listen and respond to narratives, making storytelling one of the oldest forms of communication (and marketing) in the world. Storytelling helps evoke empathy, creating a lasting connection between the audience and the presenter, and by extension the product, service, or brand they represent.

A strong narrative can also overcome the challenge of presenting dull, intricate data or onboarding staff. That’s why presentations often use customer or user journeys as substitutions for the audience, fostering a sense of inclusion. For more information on narrative writing, including useful techniques to follow, check out our blog post on Writing A PowerPoint Presentation.


It may be common knowledge that PowerPoints are meant to support, rather than replace, your script, but of equal importance is that the script complements the structure and design of your slides. Each component needs to offer unique information, combining to create a cohesive presentation with a logical flow from beginning to end.

Including too much text on each slide will force your audience to focus on reading, preventing them from listening to any additional information you might be trying to provide. Having barely any text on your slides leads to the opposite problem. Your audience assumes that the PowerPoint is only being used to summarise your script, and potentially miss out on a vital point or statistic. Not only does achieving cohesion between the script and slides (or deck) keep your audience engaged, but your presentation will also seem more impressive for its carefully planned design.


Striking the perfect balance between text and images in your presentation can be difficult. There’s nothing worse than slide after slide of bullet points, but including too many images or animations can become overwhelming.

Using existing brand assets is a great way to bring visual interest to your presentation while keeping it professional. Another option is to focus on one particular image or theme and replicate it throughout your slides. Your audience will quickly become accustomed to your chosen theme, allowing the images to function as representative of your topic instead of as a distraction. Looking for some image inspo? Take a peek at our Presentation Portfolio.


Just because there are certain conventions associated with delivering PowerPoint presentations doesn’t mean that you need to stick to them! At Synapsis Creative, we’re all about pushing the boundaries of PowerPoint as a creative medium, and we can help you do the same. From playful animations to engaging interactive content, there are so many ways to customise your presentation style to suit your needs.

Preparing for a presentation doesn’t have to be daunting. With a cohesive PowerPoint script and deck, you can have confidence that your presentation will capture and retain the attention of your audience. Keen to learn more? Download our free Presentation Preparation guide today.

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