This campaign was the result of regular workshopping and collaboration between our team and al stakeholders. With the desire to amplify engagement and internal “buzz” about the changes to the Westpac offering, our briefing became a comprehensive campaign that included branded merchandise, on-site activations, display material support, explainer video, and digital information channels. The printed collateral included branded smart wallets, keep cups, lolly bags, mugs, notebooks, tote bags, water bottles, chocolate boxes, and pens. We also designed and coordinated the printing DL flyers, posters, banners, and media walls for on-site activations.