Did you know that our attention spans have become worse than goldfish? With such short attention spans, how can you make your audience pay attentio-hey! Get out of that tab.
While short attention spans can sap the power of your PowerPoint, all is not lost! With these three tricks, you can make your message memorable to any attention span.
Start with the stakes
So what is a stake? It could be as simple as saying “If you don’t pay attention, you’ll be confused in the future.”
By starting with the stakes, you’re justifying why your audience should listen to you. If you do that, you’ll put them in the mood to pay attention.
Still, your stakes probably aren’t obvious. If you aren’t sure what they are, here are a few tricks to help you find them:
1 – Imagine the most extreme consequence of ignoring your message
What’s the harm in not paying attention? Well, here’s the harm.
2 – Attach your presentation to a larger issue
You might only be presenting how to use a new system in your organisation. But think about what that represents. It’s just the first step to bringing your entire business into the future!
3 – Establish your presentation as an intervention
When every presentation sounds the same, it’s easy to switch off. With this in mind, make them know your presentation is a change of pace.
Structure your presentation like a story
Story-telling is tied to our evolution. All cultures respect story-tellers, and we’ve been raised to pay attention to stories.
Stories also make information easier to process. This is because we understand the basic structure:
1 – The status quo
This ties into what we said about setting the stakes. Say you’re introducing a new IT system at work. Your status quo might describe the old system.
Setting the status quo orients your audience, then leaves them expecting…
2 – The complication
What’s upset the status quo? Maybe your old system was hacked. This is where the drama begins, making your presentation more engaging. After the complication, describe…
3 – The struggle
How did you try dealing with the complication? Was there fallout from the hackers? By describing the struggle to find a solution, your audience will understand the importance of…
4 – The solution
This is the most exciting part of any story. It’s the eureka moment your audience is anticipating, and it will make your message more heroic. Using our current example, it could be the moment you installed the new system.
5 – The outcome
This is a chance to summarise your presentation while explaining the benefits of adopting its key message. Keep it brief, as the most exciting part has already happened.
Shake it up sometimes
We pay more attention to unexpected changes. In fact, it’s scientifically proven to light up our minds. Include interesting images or unusual examples. Even changing your colour scheme can make audiences pay attention!
We hope these tricks turn your inattentive audience. To make the most of your presentation, speak to one of our professional presentation designers today.
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