Seven West Media Retail – Pacific Magazine Seminar
Seven West Media Retail asked us to expand on information and branding elements located on a single page. This page included a single logo as well as one icon and one frame. Our designers were instructed to maintain the brand’s established tone while also speaking to the quality and couture standards that the business’s audience expects. Our deadline was three weeks.
Our finished product included 53 slides that were derived entirely from a single page. To create a premium, designer-oriented look to the slides, we incorporated watercolors and neutral colors throughout the slides. This was combined with thoughtful texturing that gave each slide a papery, lightweight feel. Audience engagement was enhanced through our creation of numerous visuals that were interspersed meaningful throughout the piece and that maintained the desired tone and style throughout the piece.
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