Contrary to popular belief, people aren’t born to be great public speakers. Great orators had a lot of practice speaking, harnessing their voice, and growing in their confidence. Here are our preparation and presentation tips for your investor pitch.

It’s part 4 of our start-up series which means you’re ready to speak to some investors. It’s one thing to be told how to speak, but it’s another thing to see real examples of how to use verbal and body language.
Let’s start with your introduction…

Begin with a Strong Handshake

Handshakes might seem like a mundane social ritual. But they’re a powerful introduction because they imply subconscious attitudes or feelings towards another person. As Allan Pease suggests, that first handshake will determine whether someone will want to do business with you…and it’s all to do with perceptions of power and strength. When we stand straight to demonstrate confidence, in a similar way, our handshakes are a form of body language that tells a story.
The big takeaway messages:

  • Meet the pressure of the grip. If they’re at a 7/10, you change your pressure to meet them
  • Try not to be at an angle when your hands meet; the touching palms should be 50/50

Make People Listen to You

And this doesn’t mean you lock them in a room and torture them with a presentation. Your pitch should be worth listening to and it can begin with the way you control your voice.
The big takeaway messages:

  • Change the tone and volume of your voice to highlight important ideas
  • Use silence effectively

Speak with Confidence


Caroline Goyder is a voice coach who believes in the power of practice. Just like everyone else, she’s also been in the embarrassing position of completely fumbling a speech. Her tips on speaking with confidence are simple and achievable for your next pitch.
The big takeaway messages:

  • Your voice is an instrument
  • The diaphragm is the key to confidence
  • We breathe our thoughts – control your breath

Think About the Languages You Share


When we think about the languages we speak, we often think of the ones we can read, write, and verbally communicate in. But if we open our minds to different kinds of languages, then we’ll find that the language of experience is a driving factor in bringing people together. Appealing to your investors through a mutual language will help foster a business relationship and ensure that your pitch was heard.

Check out the rest of this Start-Up Series with part 1, part 2, and part 3. If you’ve enjoyed our start-up series, let us know and subscribe to our blog.

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