PowerPoint is not the first program you’d think of as a recruitment tool. If you’re having flashbacks to incomprehensible slide transitions, clip art, and garish Word-Art, I wouldn’t blame you for having such a visceral reaction. But there’s an array of unexplored PowerPoint capabilities that will put those design fears to rest.
PowerPoint presentations are versatile tools for engagement when design and intended audience are given equal attention. We offer 5 ways to use PowerPoint presentations that support HR, enhance engagement, and help highlight why everyone wants to work for your business.
Think of Creative Alternatives
When people think PowerPoint, they don’t think design program. That’s because they’re not using their imagination. Most make slides, throw in some stock images, and add trendy typography. But that’s not PowerPoint. That’s finger-painting.
Experiment with PowerPoint as a design program, as a platform to launch your creative recruiting strategy. PowerPoint allows you to make interesting presentations. But it also allows you to create and edit videos, edit photos, and produce animations and motion graphics like other design programs.
For your employee recruitment strategy, PowerPoint enables you to have multiple options when targeting your key demographic. PowerPoint will start you off with a dynamic presentation that you can re-export as a video, interactive, or digital brochure.
Keep it Concise
The secret to engagement is keeping information concise, straight-forward, and clear. Presenting your audience packaged information about your business, unique benefits, and available roles encourage meaningful interaction between potential employees and your talent acquirement professionals.
Consider combining a presentation with a hype reel or provide audience members access to copies of the presentation and exclusive content if they sign-up to a mailing list. This ensures that interested and passionate individuals seek your expertise and your business.
Find a Relatable Narrative
Bullet points are harder for people to remember than narratives. The use of bullet points in PowerPoint presentations are so prevalent that author Andrew Smith claims PowerPoint is killing critical thought, making people stupid and irresponsible.
Geez, tough crowd.
But PowerPoint is the vehicle, not the enforcer of presentation rules. It’s like trying to fill up your car with vegetable oil instead of e10 – it’s just not going to take you far, is it?
Using PowerPoint presentations to facilitate your message means communicating that message, not relying on bullet points. Adequate presentation preparation and finding a narrative which relates to your audience will foster better engagement.
Identify and understand the ideal demographic of your potential employees. This will inform the tone of your PowerPoint presentation. If you’re attracting fresh graduates, hard data and stats are not remotely appealing. For seasoned professionals, you might consider including unique company benefits, emphasise a work/life balance, or highlight a vibrant workplace culture.
Try to include opportunities for your audience to socialise either during or after the presentation. You might include a quick game or award audience participation. People will be more invested in applying if they build connections with others and find recruiters relatable.
The Internet and mobile devices connect people all over the world today. Professionals can find opportunities in different countries online. Your recruitment strategy reaches an international scale when using digital technologies. With PowerPoint, you can upload your presentation or re-invent for video engagement on your social media sites.
Using PowerPoint in your employee recruitment strategy allows you to have a useful design program and a presentation tool. To find out more about how to use PowerPoint to its true marketing potential, speak to our designers directly or find out more at Synapsis Creative.