PowerPoint and marketing seem like an odd combination, like apricots and cheese. And while they stand in their own right separately, they’re an unprecedented match for the increasing demand in content production.
…And if you haven’t tried apricots and cheese then I highly recommend.
PowerPoint as a Marketing Medium
Graphic and video content is the present and future of the Internet. There exist popular social platforms that specifically optimise these types of content to promote audience engagement. Think of Instagram, SnapChat, YouTube, and Netflix. There is very little written content on these social platforms, and while Facebook seems to be the supreme ruler of social media, the difference (in my opinion) is that we go to YouTube to watch videos, not to connect with friends. We go to Instagram to post and like pictures, not to have a conversation (even though it has that option). Our social media platforms are tailored to their main use.
Mediating across these social platforms means the content you create needs to be tailored to each audience, to each post. This isn’t easy. But it creates a strong argument to use dynamic design programs that allow us to customise and re-export content across social platforms.
Digital content has changed drastically over the last decade, forcing marketers to find better, faster, and more engaging content to increase ROI and the business bottom line. Constantly paying someone else to churn out content, whether you’re an SME or international corporation, is an expense that can be decreased. Marketing isn’t just about promoting a product or service. It isn’t just about sales or recognition. Marketing isn’t just about advertising to the right group. At least it shouldn’t be.
At Synapsis Creative, we champion PowerPoint as a design tool, not just something you use for presentations. The reason for this is because PowerPoint is ubiquitous and versatile. It creates print, digital, animated, social, and presentation collateral, and allows you edit and export as many times as you like.
What does this mean for the future marketing?
Well if you’re Ethan Decker, we’re all in. And while there’s a strong case for it, marketing is also measured, backed by data, and if you’re anything like Naimul Huq, requires a rigorous understanding of people.
PowerPoint can help you create and re-create the content needed for your advertising. BUT it does mean you still need a plan.
Contact us if you want to know more about how to use PowerPoint for marketing or subscribe to our blog.