By next year, 80% of all internet traffic will be videoAs videos start to dominate social media, accessible video editing software will be essential for survival. Lucky for us, this is where PowerPoint shines. To take advantage of this trend, take a look at the 4 reasons why PowerPoint will dominate social media in this age of video.

PowerPoint has a rapid turnaround

The program comes installed on over 1.5 billion computers and was designed to be accessible. Because of that, almost anyone in your organisation can use it to quickly create a video. That means you can dominate social media by producing relevant videos every day.

On top of that, PowerPoint comes with powerful in-built collaboration tools. Different designers can work on the same video from multiple devices, or even just leave each other notes in the file. That makes it much easier for your teams to cooperate on creating quality videos.

It can produce a video for every platform

Do you know the ideal dimensions for social media? They’re tough to stay on top of, as they seem to change faster than we can keep up. Whatever dimensions you need to dominate social media, PowerPoint can be set to them. Simply adjust your slide size to suit your needs! On top of that, you can quickly export your slides to video. This makes it much easier to test the content you produce.

It offers advanced animation

We’ve praised PowerPoint’s introduction of 3D animation in the past. This only scratches the surface of what animation is possible in PowerPoint.

The animation might not seem important, but it is when you consider that 85% of videos on social media is watched without sound. To counteract the silence, you need to create an impression without words. An animation is a perfect tool to achieve this, as it can say a lot with a little.

It’s cost-effective

Did you know that a subscription to Adobe premiere will put you back almost $50 a month? With such prohibitive costs on a complicated program, how can smaller companies keep up?

The solution is PowerPoint. If it isn’t already installed on your computer, it only costs a one-time fee of $129.99 USD. With savings like that, you can spend more doing what you love instead of learning a complicated program.

It’s editable

You might not be an amazing motion designer, but that doesn’t matter! Because PowerPoint is easily editable, you can simply commission experienced videographers and make minor adjustments to their work. This approach has a number of advantages:

You’ll save time

Instead of spending hours studying animation, you can invest that time into your organisation.

You’ll access expertise

Animators spend hours studying the art of motion design to give their graphics life. In that time, they pick up all sorts of tricks for expressing information through animation. By tapping into that knowledge, you’ll take your social content to the next level.

You’ll save money on editing

If the content you commissioned came back with issues, would you want to spend thousands hiring someone to fix them? With PowerPoint, just pop into the program and fix them yourself!

To dominate social media with this powerful program, pick up the phone and chat with our team today.

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