To all the communications and marketing managers out there – we’re here for you. No doubt you have seen your fair share of heinous PowerPoint designs and presentations. Maybe you get anxious the moment you recognise a PowerPoint template onscreen or scream internally when you see that all-too-familiar program being misused during a keynote speech.
Our extensive work in PowerPoint has introduced us to hundreds of horrific examples of PowerPoint gone wrong. But PowerPoint isn’t a bad program for presentation, design, or presentation design for that matter – it’s just misunderstood and underutilised.
Yes, every schoolkid and businessperson since the early 1990s has had the program and the capacity to create on PowerPoint – this is a testament to the software’s usability and intuitiveness – but this also means it could be a universal standard for designing, sharing, editing, and viewing designed collateral.
Imagine how much easier your job could be if everyone involved in the design and approval process had the software and skills to contribute. This is one of the most beneficial features of PowerPoint – it’s easy to use interface and the ubiquity of the software.
For years, I’ve been a huge advocate for PowerPoint’s capacity to design for print, digital, presentation, video, and interactivity. As a design program, it is far more versatile and user friendly than other design software out there.
From a marketing and communications aspect, PPT can offer managers a centralised contact point for designing, editing, and sharing with their team. By putting PowerPoint at the backbone of your communications strategy, you can streamline processes and create structural change.
Designing in PPT allows you to easily transfer assets across different formats, specifications, media, and audiences. This means you could build a suite of design collateral in PPT and then edit, repurpose, or reuse them how you see fit.
Within our own agency, using PowerPoint has meant we could go from a design brief to a completed two-minute video production within 24 hours. Our clients appreciate the ability to edit and offer notes directly on the design files. And since we offer them a fluid document that isn’t locked by software or user design capabilities, it’s easy for clients to update content and designs on their own. No more wasting time and resources with small changes and updates – PPT offers you a living multimedia document that doesn’t require a tertiary education in design.
Marketing and communications managers often spend a significant amount of time chasing approvals, requesting edits and changes, and working hard to ensure all comms are aligned with company branding. By reducing the time design time traditionally spent on those edits and changes, marketing and communications managers can spend more time focusing on creating that brand ethos. PowerPoint can facilitate the change to a company’s structure and processes so design and creativity return to the heart of company communications.
PowerPoint has gotten a bad rap after years of poorly designed presentations and overly used templates. But just because it’s been misused, doesn’t mean it should be dismissed. Our clients are beginning to realise the creative control this software and way-of-working affords them, so stop wasting your time going back and forth with designers – PPT is making good design more accessible and achievable than ever before.