Last week, Mary Meeker delivered her landmark report on the internet trends to watch in 2018. The more we watched, the more we realised we were in the right industry. Want to know why? Read on to find out.
Collaborative content creation
At the start of her report, Mary talked about how technology is becoming more accessible. To this end, smartphones have hit almost total market penetration. At the same time, Wi-Fi access is growing at an amazing rate.
As access to technology has increased, so has our hunger for content. Connected consumers are hungry for new content, as there is now nothing keeping them from accessing it.
The only constraints on content come from publishers. These constraints include production methods that haven’t kept pace with technology. In particular, pre-press production methods are delaying digital documents.
So why do these methods delay digital documents? Well, it’s because they kill collaboration. As an example, e-books and whitepapers usually need to be approved by PDF. That only extends the divide between designers and clients.
Instead of using these outdated methods, companies should collaborate. This would let them quickly meet the increasing demands created by accessibility.
As anyone who works in PowerPoint would know, the program is perfect for collaboration. As well as being installed on over a billion computers, it has built-in, real-time collaboration tools. This makes it the perfect program for producing content quickly.
Mary Meeker’s report stressed the importance of personalising content. That is, adjusting each customer’s experience to them.
As big data becomes easier to access, it’s becoming easier to create personalised content. This could be as easy as merging real-time data with static content.
With more companies personalising their content, consumers are expecting content crafted to them. That could be a video that uses their name, or a UI that adjusts itself to the user.
To meet these expectations, organisations should construct more content in PowerPoint. It’s the perfect program for personalising content, as it can incorporate real-time data from almost any source. By connecting PowerPoint to any database, organisations can produce personalised content for any medium: From social gifs to graphic prints.
Video is soaring in popularity amid a surge in mobile data. In fact, according to Mary Meeker’s report, video has become the strongest driver of product discovery.
As well as driving commerce, more companies are utilising video to create educational content. This is capitalising on a huge market share, as over 70% of people on YouTube are using the platform to educate themselves.
PowerPoint is the ideal platform for producing video content. It can be used to produce powerful animation, and can be easily edited by anyone. That makes it perfect for producing multiple videos from one file. On top of that, the recent addition of 3D animation has made PowerPoint more powerful for producing video.
New UX Models
One of the most interesting trends from Mary Meeker’s report was the rise of new retail. This model, which combines online shopping with brick-and-mortar stores, opens all kinds of opportunities for new user experiences.
With the rise of new user experiences comes a need for agile design. Design that can be easily adjusted according to feedback. As a design program, PowerPoint is excellent for quickly creating interactive content.
As you can see, PowerPoint is the perfect tool to take advantage of the top internet trends for 2018. To take advantage of them, talk to our team today.