In our previous blog, I looked at some of the features of PowerPoint that can help marketing and communications managers, such as the program’s ubiquity, intuitiveness, and user-friendly interface. In part two of our marketing and comms focus, I wanted to explore the roots of PowerPoint – presentation design.

Not everything we learned in school is entirely useful – like why do I understand the concept of ‘erosion’ but have zero idea how the government or the internet actually work? However, one big takeaway from school and university is the importance of public speaking and presentation in the corporate world.

We barely notice just how often we’re expected to present to others – from job interviews to sales pitches to meetings and conferences. Furthermore, the proliferation of TED Talks has really catapulted the popularity of presentations into the stratosphere. However, watching these keynotes, people begin to realise what keeps audiences engaged and what puts viewers into a coma.

Slideshowtime: Enter PowerPoint

PowerPoint is the OG presentation design software – and for good reason. It’s easy to use and includes heaps of features that makes the idea of public speaking a little less daunting. Shamefully, a lot of presenters will use their PowerPoint slideshow as a crutch – relying on bulletpoints and pretty pictures to mask a lack of preparation.

PowerPoint is supposed to reinforce a presenter’s message rather than directly convey it. A well-designed PowerPoint presentation can transform a dull talk into a memorable experience so long as the present isn’t simply reading off their slides. The trick is to ensure that the presentation is the headliner and the PowerPoint is support act.

Imagine how much more confidently you could present to staff, clients, or investors with the right PowerPoint behind you. A slideshow can condense some of your more complex ideas into something more easily interpreted or highlight some of your more salient points with infographics, diagrams, photos, and charts.

Presentation: Communications & Crowd Captivation

Marketing is the marriage of message and delivery that entices consumer reaction. PowerPoint is the ultimate resource for ensuring delivery with style and substance. Within any business calendar year, you’ll likely be expected to give several presentations and PowerPoint is there to save you some time and sanity while building your presentation confidence.

Presentations not only give the opportunity to inform stakeholders; they’re a chance to demonstrate and humanise brand identity. Think back to those wonderful presentations by Steve Jobs where he first unveiled the iPod or iPhone. Seeing Apple’s co-founder show off this revolutionary technology not only demonstrated its capability to consumers – it reminded users about the people behind the brand. Steve Jobs’ excitement during those presentations is palpable and watching him navigate this revolutionary technology made it more accessible than ever.

Presentations puts a human voice and face to an abstract idea, product, or brand. Apple could have explained at length about the benefits of an iPhone in 2007 with a simple video, but watching the iPhone’s ‘creator’ play around with it during an on- stage presentation really highlighted how this technology would change people’s lives forever.

I’ve written at length about the importance of branding and how the world’s biggest companies invest heavily in being recognisable and trust-worthy names. Next time, I’ll look at how PowerPoint can be used for other branding communications such as video, print, digital, and interactive.



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