I produced a PowerPoint Presentation to convince a hotel that I was worthy of a room upgrade.
Every year I attend the marcus evans CMO Summit on the Gold Coast, Australia. It’s one of the few Summits our agency sponsor. We gather to talk directly to marketing teams in a practical and realistic way. It’s also an opportunity to have fun with industry peers, network and enjoy the RACV Royal Pines Resort facilities. This year, we’re been blogging a lot about improving design in PowerPoint and practical approaches to print, animation and interactive design within the context of PowerPoint. As I was thinking about this on the flight to the Gold Coast, I wondered if there could be another approach. Can we discuss the practical success of using PowerPoints, both in business and life? On a business level, I think the impact of great presentation design is underappreciated when you think of the prevalence and design making power that hangs in the balance of a critical presentation. After all, behind almost every critical decision there is a PowerPoint. It may not be in the final meeting, but within two meetings back you’ll almost certainly find a PowerPoint that justifies the decision to be made. It’s like the theory of the 7 degrees of separation, only shorter… and in PowerPoint.
As a light-hearted way to demonstrate this, I decided to try my hand at convincing the front of house staff from RACV Royal Pines that I was worthy of a room upgrade. To fully convince them of my dedication and attention to detail, I produced a PowerPoint presentation for them. Now to give you a full disclosure of the event, I am not affiliated, a member of, or even known to RACV Royal Pines. I was just a guy with kick-ass PowerPoint.
Here it is, section by section, along with my notes:
Welcome and Agenda section:
The PowerPoint Presentation structure:
Positive claims, relief of negatives, personal tie-in, business tie-in, opportunity. This structure works well for a short narrative that builds in benefits to reinforce a final opportunity. I focused on the audience to turn a project into a business opportunity.
Deep Dives to each structural claim:
The Graphic Design methodology:
A simple list-build reinforces the sense of progression and motion – we’re moving inevitably towards ‘something’. I kept the content light, but the visual messaging was one of multiples, building on multiples. Why not a covered list? I wanted to keep it prompt. I included a contents page to structure the presentation and track progress. For precisely the same reason people are more inclined to click on articles that contain a number (5 reasons to… 6 things you didn’t… etc). Because they know there are only 5/6/x to get through.
The Hotel Duty Manager and their team watched the PowerPoint presentation. The result was an enthusiastic upgrade to the RACV Royal Pines Executive Spa Suite. It was a delightful room and really did make my entire stay. I was also sure to fulfil all of my commitments I had agreed upon in the presentation.
I highly recommend the hotel; the staff made my stay very enjoyable. After my most recent stay, I can’t recommend them highly enough.
Want to try your hand at getting an upgrade at your next hotel visit?
Download the FREE Room Upgrade template:
Give it a go – you never know how far a good PowerPoint will take you in life.