There are so many benefits to creating an explainer videos, but the ability to condense important information in a clear and impactful way makes messaging more entertaining and easier to absorb.

Digitalisation has done a great deal for the proliferation of video content since we’ve moved from ‘filming’ to ‘recording’ and from broadcast television to streaming platforms like Netflix and Youtube.

According to Forbes, the average person spends 88 per cent more time on a website with video. Video is an efficient way to keep customers informed and is more likely to keep them engaged for longer.

Putting Videos: a friendly face to your brand

Videos build trust and familiarity with customers because they give a voice and identity to a brand. Companies that use video can summarise their story, their offering, or their value proposition in a brief and punchy manner. It’s like an elevator pitch that brands can share and embed anywhere. Optimising your video content for mobile will extend your reach further and demonstrate consciousness for the increasingly mobile marketplace.

Striking a balance between informative and entertaining is a challenge, but can really help a business’ visibility. Videos allow companies to express some creative personality to an otherwise faceless organisation.

One of the most important things we’ve seen from the increased use of video is the importance of brevity. When developing an explainer video, the key is to ensure a visitor gets the vital information quickly and easily (particularly compared to reading said information). We recommend keeping it under 90 seconds and not inundating your audience with too much information.

Videos are also more likely to be shared in comparison with text or imagery, which means businesses have a better chance of making advocates out of customers while improving retention.

Lure, engage, convert

A study conducted by Eyeview Digital found that using a video on a landing page increases conversion by 86 per cent, so the best way to improve your marketing ROI is to look at video production – particularly with an experienced design agency.

Explainer videos are a useful means for closing a customer, especially if the video is attached to an email or posted on social media and websites. If a customer is already reading an email from you or visiting your website, they’re already aware of your brand, which means half the work is already done for you – having a video available could help tip the scales in your favour and ensure the sale.

Customers want to be spoken to on an emotional level – it’s not longer about providing a product or service; they want solutions to their problems. Explainer videos allow companies to highlight common issues customers may have and how their business intends to solve them. By appealing to consumers emotionally, explainer videos can evoke an emotional response and connection.

Furthermore, video content is easy to edit and repurpose for different audiences (such as rerecording voiceovers or adding subtitles for different markets). Videos are also very versatile in terms of audience and reach – they can be used externally as a marketing resource, or used internally for keeping staff informed or onboarding new talent.

for more tips and tricks for creating video content, download our free Ultimate Guide to Video Design. Create compelling video content with ease using this insightful resource.

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