How much does design matter to your pitch? In a world with democratised graphic design and superior presentation programs, your pitch deck needs more than a few nice photos and size 30 font.
If you read part 1 of our start-up series, you might think that the pitch deck design isn’t as important as the product or business. Because let’s face it – those pitch deck examples were subpar. But just because Airbnb made it with poor graphic design doesn’t mean any investor today would take you seriously with clipart graphics and low-resolution photos. And that’s because the graphic design industry has changed drastically in the last 10 years. We’re seeing better programs and tools that help make designing presentations easier.
And you’re probably thinking…
Is Design Really More Important than the Pitch?
It’s not more important, but it’s as important as the pitch. Consumer technology often considers the user experience and the user interface – design is integral in terms of layout, convenience, and ease of use. Likewise, your pitch deck needs a great design for the investor experience. Meaningful and branded aesthetics are key to making an impact.
Part 2 of our pitch deck series looked at the content side of the pitch deck. The design aspect looks at ways you can make a visual impact with your pitch. Enhancing your pitch deck begins with a difficult decision of designing it yourself or using a template. If you’ve got the budget, heck – even hiring a presentation designer. But irrespective of how the pitch deck is designed, it’s vital that it involves two key aspects: branding and data that makes sense.
Your investors need to understand the spirit of your start-up and that’s done through thoughtful and consistent branding. Your start-up not only needs to have a product or service that’s going to work, but it needs to be able to differentiate in the market. Your investors need to know, without a doubt, that you’ll be recognised by potential customers. While metrics and data are fantastic to back your business, a brand identity ensures that your start-up stands for something. Otherwise, it’ll be something that people forget.
Data that Makes Sense
This data visualisation is absolutely meaningless. Your data should not be. The data, if you include it in your pitch deck, needs to make sense to your investors. And it’s likely that while they’ve seen heaps of data visualisations, they’re likely not working with complex numbers or data. Keep your data simple. You’ll likely need data visualisations to demonstrate your place in the market, competition, demographics, and projected revenue. Again, less is more. Don’t try to put in everything.
- Keep it between 10-20 slides
- Use at least 30pt font
- Pitch in less than 20 minutes