Businesses around the globe have embraced PowerPoint for more than 25 years. PowerPoint’s popularity is due to the program’s time-saving templates, eye-catching visual format and ability to simply get a point across. PowerPoint is likely to retain a position of popularity and power for the foreseeable future. Therefore, I’m here to help you learn how to take your presentations to the next level.
You need to understand PowerPoint in depth in order to use it to its full potential. Advanced skills are essential in PowerPoint these days because the program is so commonly used. If you are passionate about PowerPoint, check out these seven tips for more effective results.
1. Careful Use of Size for presentation
Size truly does matter when it comes to creating a better PowerPoint experience. This doesn’t mean that you should make everything ostentatiously large, but it is critical to pay close attention to the visual elements that you want people to focus on. For example, you can capture your audience by using boldly large titles and images that speak directly to their interests.
Many people have the desire to live a healthier life and we’re all aware that our heart is a critical component of meeting this goal. This phrase should be highlighted while the rest of the information is put in small text to emphasise the heading.
Ultimately, your size choices are one of the biggest things that you need to consider whenever you’re creating PowerPoint presentations. You need to determine which elements are the most vital for getting your point across. It is also necessary to carefully distribute everything on each slide so that the other information isn’t overwhelmed by primary imagery or text that is too large.
2. Embrace Colour and Contrast
Some people believe that everything needs to be the same colour, font and size. Not only is this an erroneous belief but it will actually make it much more difficult to get your point across. That’s why I advocate for using a PowerPoint design process that includes colour and contrast.
Contrasting colours and fonts are advised when smaller font is written following a large heading. For example, blue will stand out on a white background, especially when it’s contrasted again with smaller black text. Additionally, you can use colour temperatures to your advantage. For instance, blue is cool and black is neutral, so they both stand out when placed together because of this contrast.
Other factors to consider include the value and saturation of each colour. Keep in mind that the main point you’re trying to get across should ultimately be what visually stands out the most.
3. Utilize Varying Typographic Levels
Let’s face it; if everything on your slides is large, none of it will stand out. The good news is that you can use varying typographic levels to fix this problem. Even if you choose to have everything in one font and color, you can still make the main point stand out by increasing the font size.
Magazines provide a good example of varying typographic levels. A large title is normally used at the start of the article with a medium-sized subheading and small text for the actual body. Within this formula, you may also see sparsely spaced out medium-sized text again that emphasizes a specific point or quote. I have had great success emulating this format in the past, and it can definitely help you develop dynamic PowerPoint slides.
4. Don’t Be Afraid to Use Typeface Contrast
Have you become convinced that you cannot mix fonts within the same presentation, let alone inside the same sentence? I was once beholden to this same myth, but breaking through to the other side has drastically boosted my ability to get the most out of graphic design in PowerPoint.
Before we move forward with this line of thought, I do need to make it absolutely clear that you shouldn’t throw just any fonts together. It is best to select between options that either flow well together or have an extremely obvious and purposeful contrast when using contrast.
Everything else you choose, including whether or not each word is bold or colourful and how large it is, plays a major role in whether or not your typeface contrast will be successful. In most cases, it’s best to use a clear hierarchy to prevent your font choices from clashing with each other. You can also have some fun by making one word in your header stand out with a different font. As you can see in our sample, the word is bold like the rest of the header, and this helps provide contrast that still feels cohesive.
5. Use Your Space Layout and White Space Wisely
Many people make the mistake of neglecting white space. If you want to be successful with graphic design in PowerPoint, this is one area where you absolutely must break free of outdated thought processes and fears. People often felt compelled to fill up every free space with images and words when the internet was first introduced. Thankfully, the minimalist movement hit the Internet, and it’s something that you can learn a lot from.
I’m not suggesting that you should put barely any content on your slides, but I do implore you to give your readers a break with carefully placed white space. This space enables readers to transition more easily from one point to the next, and it helps avoid overloading them. Keep in mind that you can also use white space to effectively separate sections and ideas. This is a very powerful way to increase the impact of your PowerPoint designs.
6. Consider Utilising a Grid Layout
Grid layouts offer structure to each slide of your presentations, which is a good way to ensure that your presentations aren’t sloppy or unattractive. In fact, there are at least eight proven ways a grid layout can enhance your PowerPoint presentation.
A grid layout is suitable for experienced graphic designers or beginner presentations developers. To put it as bluntly as possible, these layouts flat out make your job easier. You don’t have to struggle with constant design decisions because a grid does this for you. A grid also organises and balances your slides. Grid layouts also eliminate ugly clutter and make the entire presentation much more cohesive.
If you haven’t explored grid layouts, I suggest that you begin using them with your next presentation. You’ll save so much time and energy, you’ll wonder how you ever designed PowerPoint slides without them!
7. Incorporate Implied Movement to Provide Direction
Have you ever looked at a PowerPoint slide and been unable to tell what you were supposed to focus on? Perhaps there wasn’t an obvious direction for your eyes to take or the entire thing felt needlessly cluttered. If you’re using a grid layout and white space, you’ve already gotten rid of the clutter. However, to direct each reader’s eyes through the information in the desired way, incorporate implied movement into your designs.
Implied movement is one of my favourite design tools, and it’s easy to incorporate. Simply utilise images, shapes, positive and negative space or actual lines to use the design principal of leading lines. In our example, your eyes are instantly drawn to the top right because of the implied movement within the image. The combination of this movement with white space is very effective in attracting attention to the words in the corner.
PowerPoint has a huge impact on corporate presentations but people lose interest bored with simplistic slides filled with bullet points. If you want to attract and maintain attention throughout your presentation, take advantage of the graphic design elements within PowerPoint.
Find out if you’re on the right track by receiving a free assessment of one of your PowerPoint presentations.