We’re sure you’ve heard of the 5 W’s. Go on, say them with us: Who, What, When, Where and Why. Here at Synapsis Creative, we’ve reworked the 5 W’s for effective presentation preparation. Wondering what they are? Read on to find out:

Who Am I Speaking With?

 

There’s an old saying for effective presentation preparation: Read the room. While the phrasing is a little odd, it means you must know who you’re speaking to.

Begin by researching your attendees. Are they young or old? Local or international? Casual or professional? Look into who’s likely to attend, but don’t stress about learning everything about them.

Once you have a good idea of who you’re talking to, turn that into an understanding of how they talk. This step is more about knowing what not to say than anything else. To stay safe, avoid statements which may be divisive or difficult to understand. Let’s say you want to make a reference which people might not get. Just drop it and pick another one. Trust us, that’s a lot easier than wasting time explaining it.

 

 

What Tools Will I Use?

 

The technology you use to present can either be your best friend or your worst enemy. It all depends on how well you practice presenting with it. For instance, if you have to use an unfamiliar projector, ask to see your slides on it before you begin. This will show you anything that needs adjusting, including incompatible colours and overblown images.

On top of that, always try to present off a device you own. There’s nothing worse than building an amazing custom presentation, then discovering those fonts don’t work on another device.

 

 

Where Am I Presenting?

 

This is one of the most important parts of effective presentation preparation. Are you presenting to a small, quiet room? A large, loud hall? Wherever you’re presenting, put time into studying it. Ask if you can see a floor plan or technical specifications. Try to organise a rehearsal in the space, and make sure you can see your slides from the back row.

 

 

When Should I Stop?

 

We’ve all endured slideshows that stretched into eternity. To avoid this torture, you need to understand when to stop.

Understanding when to stop starts with an effective presentation structure. To start your search, we’ve outlined one of our favourite ten minute presentation structures in another blog post.

 

 

Why am I Presenting?

 

If you can’t answer the question of why you’re presenting, don’t bother presenting at all. We know that sounds a little harsh, but why present without a purpose?

To avoid a pointless presentation, ask yourself what you want your audience to take away from what you say. Establish one clear call to action for them to follow, and you’ll find your purpose.

 

We hope you use these five W’s the next time you want to wow your audience. Otherwise, speak to one of our professional presentation designers to work these five W’s in for you.

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