Infographics are a useful visual tool for relaying information and data in a short format. You can think of infographics as a form of visual storytelling that helps people absorb complex or heavy sets of data.
Before you begin designing, it’s absolutely vital to have a plan first. Planning will help you understand the information you have and how to better display that knowledge to your audiences. Infographics are not just about sticking some words next to a picture – it’s about combining visuals and text together to enhance key messages.
What’s the purpose of creating the infographic?
Answering this question will help narrow down whether the infographic is supposed to compare and contrast, tell a story, show a trend, explain, educate or to entertain. Write down your purpose, aim, and takehome message to help you develop your infographic.
As another part of your planning stage, it would be valuable to look at some different resources to inspire the design and layout of the infographic. The planning process will determine the style, and the different ways you can design and display information.
2. Collect Assets
Infographics rely on visualisations to convey information and to engage audiences. The visuals that you choose need to complement one another and serve a functional purpose. Collect assets, such as icons, photos, and fonts, needed to develop your infographic. It’s not so important to think about design yet, but just to simply discover what you might need.
This process will likely take up most of your time when creating your infographic. Depending on where you plan to display or distribute the infographic, choosing a layout design, colour scheme, and graphic style should be designed for your intended audience.
4. Edit, Edit, and Edit
Before you begin sharing your infographic, it’s important to edit and have it reviewed by others. This is to ensure that the way you’ve designed and displayed information is clear and concise, and most importantly – that it makes sense.
Animate where necessary to help tell your story. Using PowerPoint, you can find simple inbuilt animations to help enhance the interactivity of your infographic.
To find out more about using PowerPoint as a design program, follow our blog here.