There are over 1.8 billion websites on the web. With so much competition, how can you promote your website to stand out?
Thankfully there’s a way to promote your website without spending a fortune. With PowerPoint, you can create powerful promotional content for free. Here are the 4 best ways to promote your website with PowerPoint.
Design email signatures
Email marketing is one of the most important ways to promote small businesses. Unfortunately, most people neglect this simple way to direct email recipients to your web platform.
To put more traffic through your websites doors, work on an attractive email signature in PowerPoint. This will turn every email you send into a tool to promote your website.
Designing them in PowerPoint is also incredibly easy! To start, go to the Design tab and set your slide size to 17.19cm wide (6.77 inches) and 2.64cm high (1.04 inches). These measurements are the ideal dimensions for smartphones, which is where you will want to source most of your traffic from.
The trick to creating an effective infographic is to start with engaging content. Select an area that your industry has made you an expert in. Find an interesting topic in that area, and break that down into a few shareable bites of information.
As with any graphic representation of information, you should consider the ways to draw attention to information using PowerPoint. Try speaking using imagery instead of blocks of text, and colour-code the different sections of your infographic.
Most importantly, you must ensure your infographic draws viewers to your website. Achieve this with strong branding and a stronger call to action.
Social media is a free and effective way to advertise your website. It’s also easy to create content for, and essential to increasing your SEO.
To start driving visits to your site through social media, pick the most appropriate platform. This is best done by plunging into each platform, but here’s a general guide to each:
*Pinterest/Etsy – Great for small businesses sharing photos of handmade goods
*Instagram – Excellent for reaching young audiences with highly visual content, such as food
*Facebook – Best for building interest in events and reaching customers with queries
*Twitter – Awesome for directly connecting with other brands and consumers using images and gifs
*LinkedIn – Brilliant for B2B businesses with professional design and Slideshares
A video is the most important kind of content you can create for social media. Video is incredibly popular across all platforms. It’s also easy to produce in PowerPoint. To create great videos, see our ultimate guide to video design in PowerPoint.
As a general rule of thumb, make sure your video is highly visual. After all, 85% of viewers will watch it on mute.
As you can see, PowerPoint is a powerful way to promote your website. To give your website the greatest chance, get in touch with our team today.