Balance makes our brains happy. If your presentation looks balanced, you’ll make your audience happy. That will open them up to your message.
To unlock that potential, here are four tips for balancing your presentations.
Follow our natural reading lines
When we look at a slide, most of our eyes follow a path called The Gutenberg Diagram. This path looks a little like a Z, and we tend to speed through it from start to finish. Because of this, you should balance your slides with a terrific top left and a bold bottom right. This will engage your audience at the points where their eyes are most attentive.
The most important thing to remember about reading lines is that they aren’t always about the text. You could lead with a strong image on the left, then carry through to your call to action on the right.
Consistency is essential for balancing your presentation. To create consistency, start by establishing the tone of your presentation. Now consider how you can express that in your design. If your tone is vibrant and innovative, you might use bright colours and futuristic fonts.
Write those design elements down, and make sure you include them on every slide. As you do, you should use these design elements to express your brand identity. For ideas on how to do that, explore our article on subtle presentation branding.
Play with symmetry
Creating symmetrical slides is simple! All you have to do is make one half mirror the other. This is easy to achieve if you use a balanced background, which we explored more in this article.
That said, symmetry isn’t your only option. You can also build balance using asymmetry! This is a great way to balance your slides without making them too sterile. All you have to do is mirror weight on your slide.
So what do we mean by mirroring weight? Well, every design element has a weight: Dark colours are heavier than light colours; textured shapes are heavier than smooth shapes, and so on. Instead of mirroring every colour, shape, and pattern, you just have to balance this weight around your slide. Using the above example, you might balance a smooth dark shape with a lightly textured shape.
Reverse the design of your transition slides
Imagine your presentation as a beautiful, balanced pyramid. Every face on that pyramid is a different section of your presentation. Your transition slides are the corners that separate those faces. By that we mean they should send your presentation in a different direction each time they appear.
The easiest way to achieve that is to design these slides differently from the rest of your presentation. By giving them a different look, you’ll alert your audience to a new section.
We hope these ideas help you balance your slides. By balancing your slides, you can sell your ideas more easily. To access the awesome power of balance, speak to one of our presentation designers today.