Think of the best presentation you’ve ever seen. Whatever it was, we guarantee it started with a great presentation script.

A great script will make your presentation that much more effective. To create a great presentation script, follow these four secrets.

Start with the L.I.S.T.

How long is your presentation going to take? What’s it about? More importantly, why should your audience care?

These are all things your audience will want to know before they listen to you. To satisfy them, start with the LIST:

Length – “In ten 10 minutes…”

Idea – “You’ll know how to make a great spaghetti bolognese.”

Structure – “We’ll start with the basics of boiling pasta. After that, I’ll break down how to make bolognese.”

Then – “Then you’ll be able to impress everyone with your amazing pasta.”

Remember to keep this short and start immediately. Don’t delay your LIST with a long greeting; get straight to the point.

Proceed with the reverse pyramid structure

Ancient Pharaohs spent decades perfecting The Great Pyramids. Modern journalists spent decades perfecting the reverse pyramid: A model of writing that answers the most important questions first.

You might recognise the reverse pyramid as The Five W’s: Who, What, When, Where, and Why. These are the questions you should answer immediately, before the audience begins losing attention.

By putting the main points of your message up front, you’ll increase the chance that your audience remembers them.

Keep it simple

Whatever your subject matter, keep your presentation script simple. This is the most important way to improve it.

To keep your presentation script simple, consider these tricks:

Keep it conversational

This really depends on your audience. After all, a conversation with your mother could sound very different to a chat with your friends. As a general rule, remember to talk with your audience. Instead of lecturing them, ask questions. Otherwise, they won’t feel involved.

Use active speech

Passive speech kills presentations. So what do we mean by that? Well, consider the following sentences. The first is active:

“I’m cooking the pasta”

The second is passive:

“The pasta is being cooked by me”

See how much sharper the first sentence sounds?

Cut out flowery language

Don’t extricate your presentation from the constraints of daedalean terminology. Just cut out flowery language. Cut to the chase and shorten your sentences. That will sharpen your presentation script.

Finish with a B.O.W.

So what has your audience learned? What should they do with your information? More importantly, why should they have listened to you?

You should answer these three questions at the end of your presentation. To do that, just remember to finish with a BOW:

Back-track – “So remember, salt your water and use a little bit of sugar in the sauce.”

Objective – “Now I want you all to go and practice making my perfect spaghetti bolognese…”

Why? – “Because you can impress anyone with excellent pasta.”

Remember to keep this short, because your audience are already starting to imagine what they’ll do after this is over.

We hope these secrets help you write the perfect presentation script. Of course, your script is only a small part of your presentation. To make every part of your presentation perfect, talk to one of our professional presentation designers today.

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