While PowerPoint is a powerful print design tool, you should rethink printing your slides. There are 3 reasons for this, and 4 alternatives you should consider instead.
Why you should rethink printing your slides
The only person you should always print a slide-deck for is your slide operator. There are 3 reasons why you shouldn’t print them for your audience:
Instead of paying attention to you, your audience will place their focus on your printed slides.
They can keep clients from contacting you
Let’s imagine you saw an amazing presentation that had no printed slides. If you wanted to explore its ideas even further, you would have to email the presenter. That could open up all sorts of exciting opportunities for you.
They show competitors how you pitch
By printing your slides, competitors can study your pitching techniques. This could close you out of the opportunities you deserve.
Alternative #1 – Notebooks and pens
These are a little more expensive than printing your slides, but they’re an effective long-term investment. They allow your audience to write notes in their own way, increasing the chance that they’ll remember your message.
On top of that, they can be an investment in long-term branding. By branding the notebooks and pens you provide your audience, you can prolong the time they spend with your brand. For further information on branding, see our article on subtle ways you can brand your content.
Alternative #2 – A sign-up for a digital copy of your presentation
Even if you aren’t offering printed slides, some of your audience will want to see your presentation again. To ensure that they can, offer to email your slides to those who provide their address.
This will show you which clients were most interested in your message. It will also allow you to correspond with your clients.
Alternative #3 – Printed support material
There are all kinds of effective printed content you can create. Why waste the potential on printing slides they’ll see anyway?
To support your slides, consider creating a short brochure of all your important facts. Alternatively, a business card encouraging them to find out more could be just as effective. Whatever you decide to print, make sure you hand it out after your presentation. Otherwise, your audience might pay less attention.
Alternative #4 – Giving a presentation they’ll never forget
This sounds a lot easier said than done, but you’d be surprised. After all, standing out as a presenter is only a matter of avoiding the problems that plague most presentations. On top of that, the extra attention you earn by not bringing handouts can help make your message more memorable.
If you make the best possible impression, your audience might just ask you to present for their associates. That would open up far more doors than any hand-out ever could.
We hope these handy hints help you rethink printing your slides. After all, it’s easy to make a PowerPoint worth paying attention to. To design any of these alternatives to printed slides, speak to our professional design team today.[thrive_lead_lock id=’8912′]Hidden Content[/thrive_lead_lock]